In honor of its 15th anniversary, streetwear brand 55 DSL invited design-savvy fans to participate in an online contest revolving around reinterpreting and reinventing the brand's classic shield logo in a manner that represented the brand's identity and underscored its values and history. Over 1,000 entries were submitted during a three-month period, and each design was examined and scored by an experienced panel of judges that included 55 DSL's Creative Director, Andrea Ross.
Last week, the winner of the "55 DSL Logo Remix Challenge" was finally announced. Jake Holloman won the top prize for his "Cash in Hand" design, pictured above. Holloman not only nabbed a hefty cash prize of f 1,055 €, but his design will be showcased in 55 DSL's 2010 Spring/Summer 10.55 Limited Edition T-Shirt collection.
All you crafty readers who are nice with the colored pencils or who can work magic using Photoshop and Illustrator Illustrator, you can still seize the opportunity to submit your work for consideration. 55 DSL's Digital Design Tour lands in NYC's Webster Hall on March 21. For more information about this event, visit 55Dsl.com/blog/cut-and-paste.
To learn more about Holloman, the contest, and the other winning designs, visit LoroRemix.55DSl.com
