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Higher Ground: PUMA L.I.F.T. Racer






If you want to lead a more eco-conscious lifestyle, you don't have to dive into a sea of hemp, organic cotton and vegan leather. Sometimes, it's better to take baby steps (and perfectly stylish ones, of course). So allow me to present the PUMA L.I.F.T. Racer, a new sneaker style hitting PUMA Concept stores this Saturday, March 14th.

What is eco-conscious about this sneaker, you ask? Where's the bamboo? The organic linen? Well, they're not here. See, while this isn't an eco-conscious sneaker per se, its manufacturing process does indicate an underlying concern for minimizing waste.

Unlike most sneakers, which are made by compressing, molding and gluing multiple pieces together, the L.I.F.T. Racer is constructed using a two-color, two density injection molding process that forms the upper in one seamless piece. The upper is made of a lightweight, breathable mesh fabric, with micro suede details added as trim — these two fabrics, in turn, are sewn (not glued) together.

The L.I.F.T. technology (Lite Injected Foam Technology), meanwhile, makes this running shoe extremely lightweight, so you can feel like you're walking on air as you go on your next jog.

PUMA L.I.F.T. Racer, $75. Available at PUMA Concept Stores starting March 14th.

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