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Lighten Up: Aveda’s Enbrightenment Collection


Ever popped a pimple even though you knew good and well that you weren't supposed to? And did you watch in horror when, after the wound had healed, you were left with an unseemly mark? Then you know all about skin discolorations, my friend.

Whether the problem stems from sun exposure, acne scars, bruises, or a skin condition, this issue can range from the tolerable to the ghastly. And, of course, if you're light-skinned or have sensitive skin, then the discolorations will be even more visible to outsiders. Sure, you can use concealers, powders and foundations to disguise any existing issues, but wouldn't it be nice to be able to walk around the house without any makeup on and feel like your skin is radiant? Wouldn't it be great to wake up next to that dude you really, really like and not worry about running to the bathroom to cover up those little spots on your face that you're so self-conscious about?

Well, to tackle the problem head-on, you'll need a gentle but efficient range of brightening products. Now, while there are numerous brightening products on the market, Aveda's Enbrightenment Collection is one of the few 100% plant-based alternatives. Formulated with ascorbyl glucoside (a vitamin C derivative), mulberry root, and grape extracts, these products diminish the appearance of any dark spots while anti-oxidants like rosemary and vitamin E protect the skin from environmental hazards. Salicylic acid and gucosamine, meanwhile, promote cell surface renewal so you can develop brighter, fresher skin. The Brightening Intensive Massage Masque, Brightening Correcting Lotion and Brightening Correcting Creme all include moisturizing shea butter and plant extracts to nourish and soother skin.

Aveda's Enbrightenment line will, in fact, deliver noticeable results in 5-6 weeks and, best of all, because the main ingredients are plant-based, you won't have to worry about unfortunate allergies, breakouts or irritabilities.

Here's to a brighter future!

Aveda Enbrightenment Brightening Cleanser, $35; Aveda Enbrightenment Brightening Correcting Creme, $55; Aveda Enbrightenment Brightening Correcting Serum, $50; Aveda Enbrightening Brightening Treatment Toner, $42; Aveda Enbrightenment Brightening Intensive Massage Masque, $45; and Aveda Enbrightenment Brightening Correcting Lotion, $50. Visit Aveda.com

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