I'm about as outdoorsy as Shelley Long's character in Troop Beverly Hills, but if I were to go out in the wilderness and camp out, you best believe I'd be traveling in style. I'd like to think I wouldn't be as ridiculous as Jessica Simpson, when she brought her Louis Vuitton purse to the woods in that camping episode of Newlyweds (remember that?), but frankly, I can see myself doing something equally nonsensical! See, I've never gone camping in my entire life — as a city gal, the opportunities to do so haven't exactly poured in over the years but, truth be told, I could never picture myself in some desolate woodsy location, singing around the campfire and swatting bugs away. Maybe I'd camp out for a great outdoors concert. Maybe. And if I did, I'd do so in a tent just like the one pictured above, part of a new "Survival Kit" designed by fashion label 55DSL, Dim Mak Records and Italian tent company Ferrino.
The kit comes in a box designed by Dim Mak's Turbokrapfen and includes: the above-pictured tent (which pops up, so you don't have to worry about complex assembly instructions), a limited-edition 55DSL graphic tee (pictured second from top), and a compilation album (cleverly dubbed "Unnatural Sounds of the Wild") put together by Dim Mak Records.
The inspiration behind the design was the idea of summer music festivals around the globe. Dim Mak founder Steve Aoki and 55DSL Creative Director Andrea Rosso wanted to keep you rockin' out and rockin' fly gear as you awaited some of the summer's biggest outdoor concerts — whether it's Lollapalooza, the Essence Music Festival, the Liverpool Summer Pops Festival, the Reading Festival, Summerfest, or any other major music festival.
Visit 55DSL.com for a list of stores carrying the 55DSL x Dim Max x Ferrino Survival Kit.













