The Heart Truth campaign now boasts the support of funky eyewear line eye-bobs which will be releasing a new pair of bold frames with a fitting heart motif this fall.
The design, dubbed "Kimtastic," was created in honor of the late eye-bobs employee Kim Craft, who passed away after going into cardiac arrest at age 43. A percentage of the proceeds from the sale of the "Kimtastic" frames will benefit the Foundation for the National Institutes of Health and the American Heart Association.
The bright red frames feature brown strips along the temples, each covered with free-floating yellow heart doodles. Retailing at $65-$75, the eye-bobs "Kimtastic" frames are set to hit optical centers and select clothing boutiques in the fall.
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