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Backstage at Alice + Olivia Spring/Summer 2010 Show


Innocent femininity was the prevalent theme when it came to the hair and makeup at the Alice + Olivia Spring/Summer 2010 show held on the evening of Saturday, Sept. 12th, in New York City’s Meatpacking District. MAC Cosmetics developed the soft, ethereal, “pretty in pink” makeup donned by the angelic models. Nadine Luke, MAC Cosmetics’ key artist for the Alice + Olivia show (pictured above wearing a gray-and-silver head scarf), created this “good girl” look by focusing on frosty, pink shades of varying intensities.

For the eyes, Luke and her team of MAC Cosmetics artists started out by covering the lids with Perky, a pastel pink, then added Rosy Outlook, a dustier, lighter pink eye shadow. To wash the two colors together and create one dewy pastel shade, they then applied Gesso, a vivid matte white eye shadow. They also applied Gesso to the inner corners of the eye so as to open and brighten the area, and to the outer corners for added definition. The romantic, delicate look was then completed by adding multiple coats of mascara (because, not to sound like a commercial, but what’s more flirtatious than long, luscious lashes?).

Continuing with the dewy, freshly-picked-bloom look, the models also sported flushed, rosy cheeks. Luke created this effect by applying the soft, creamy blush shade It’s So Easy. To set the color in nicely and give it an even softer finish, Luke then swept on the eyeshadow shades she use along the eyes (Perky, Rosy Outlook and Gesso).

Last but definitely not least, Luke bestowed natural-looking pink pouts upon the models by applying MAC Cosmetics lipstick in Angel, then adding Tinted Lipglass in Underage to the insides of the mouth, making the lips appear plumper, and English Accent, a slightly darker pink hue, along the outer corners of the mouth.

The celestial look was complemented by long, flowing hair, styled so as to feature halo-like waves. Frederic Fekkai‘s lead stylist, André Rodman, created the romantic, free-spirited, crimped hair look by using a double-barreled curling iron in a figure eight patter. To give the hair a youthful edge, he pulled a piece of hair along the front of the head, and swept it to the side, smoothing it with the Fekkai Coiff Magnifique Ultra-Light Finishing Creme. He then pinned the hair to the side with an Alice + Olivia jeweled pin (see below for a closer look at the embellished pins utilized).

Scroll down for more photos of the MAC Cosmetics makeup team and the Fekkai styling team at work, as well as more backstage pics and a look at the venue’s quaint, picturesque set as it was being constructed. Gotta love Fashion Week!

The MAC Cosmetics Team At Work:



Soft Waves: The Finished Hair



The Fekkai Hairstyling Team Toiling Away:



The Set Being Built:



The Accessories — Sorted and Organized By Look:




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