From Tribal-Inspired Body Art To Textured, Braid-Like Hair Styles: The Look At Rodarte’s Spring/Summer 2010 Show
Think 300meets True Blood meets Kat Von D, then frame all of these visual references inside a Native American reservation, and you’ll star to understand the framework that inspired the dark, sinister, gothic (and yet undeniably sexy) makeup and hair at Rodarte‘s Spring/Summer 2010 show.
The intriguing hairstyles were created by Odile Gilbert for Aveda. Taking into account the collection’s aesthetic and vibe (the designers cite Edward Curtis‘s portraits of Native American people as inspiration), Gilbert came up with the idea of wrapping the models hair with a thin, veil-like layer of back wool (check out the photos below for a closer look at the usage of the wool). Not only does the wool add a dark and unexpected twist, but it unifies the collection, which includes quite a few dark knits and wovens. The hair itself, meanwhile, was pulled away from the face, but in roughed up way, with loosely braided strands and textured waves, to create a natural feel.
To get the look, Gilbert and his team of experts, prepped dam hair with Aveda Phomollient Styling Foam, scrunching the hair to give it greater volume while blow-drying it. They then added Aveda’s Pure Abundance Hair Potion, working it into various layers and massaging it into the scalp, so as to create a matte and rough texture (shiny tresses are not the goal here, ladies!). Next, they twisted the sides of the hair and pinned them back. Next came the tricky part: the stylists had to take a piece of natural black wool and drape it over the head, securing it with bobby pins throughout. Finally, they twirled the wool around the ends so as to create the illusion of a ponytail (check it out below) and sprayed Aveda Air Control Hair Spray to give the look some longevity.
As you’ll see from the pics below, the black wool looks particularly intriguing against blond hair since it creates a Cruella de Vil-esque effect.
What blew me away at Rodarte, however, was the body art sported by the models. While so many designers still cringe at the sight of tattoos or body art of any sort, Rodarte designers Kate and Laura Mulleavy wanted to emphasize the usage of makeup as a body adornment which can serve the same purpose as you jewelry or any other accessory. Wanting the body makeup to resemble futuristic tribal tattoos, they enlisted MAC Senior Artist Chantel Miller to develop these looks.
With the help of key MAC makeup artist James Kaliardos and a team of 40 artists, Miller spearheaded the body painting process, which consisted of 4 full-sleeve looks, one neck “tat,” and 8 half-sleeve designs. To get the look, the MAC team relied on the following products: PRO Micronized Airbrush in Black Black, Brush 252, Brush 242, Pro Mixing Medium/Alcohol Base, and Liquidlast Liner in Point Black.
The process took four grueling hours but, as you can see from the photos herein, the results were simply dazzling. Honestly, looking at these photos actually makes me want to experiment with creating my own body art but, seeing as I can barely doodle, I’m guessing my designs would look like sad little scribble-scrabbles. But the point is that this body art manages to channel all of the dark, brooding, slightly wicked energy of the Rodarte collection, but it does so in a strong, bold manner, capturing the viewers’ attention as much (or perhaps even more) than the clothing itself.
Now, this is what I call showstopping at its finest!