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Rosa Chá Spring/Summer 2010 Show And Backstage Pics!


How much do I love Rosa Chá? Let me count the ways…. Okay, seriously though, I won’t go into a “roses are red/violets are blue” poem here (well, not yet anyway), but as I watched Rosa Chá’s Spring/Summer 2010 collection inside the Salon at Bryant Park, I could literally feel a smile creeping up on my face. Grim recession be darned! This collection was a burst of sunshine on the cloudiest of days (actually, it literally was precisely that).

Though Brazilian designer Alexandre Herchcovitch took over Rosa Chá’s Creative Director slot in May of this year, word was he wouldn’t be showcasing his new designs (and the brand’s new direction) until the Winter 2010 collection. But, as it turns out, Herchcovitch did design Chá’s Spring/Summer collection, drawing inspiration from architecture (which explains the triangle tops, linear cuts, diagonal striped prints, etc.) and lingerie and adding sophisticated touches so that jet-setting women can adjust these pieces for evening by simply tossing on a simple wrap dress or caftan-esque gown over their beachwear.

Rosa Chá’s Spring/Summer 2010 swimwear collection made us all dream of tropical getaways, island retreats and yachting excursions with this cheerful, slightly retro collection of swimsuits and beachwear. There were black-and-white prints that created whimsical optical illusions (from stripes to polka dots), dynamic bright yellow, lime green and orange bursts of color, and crisp white and seafoam blue pieces. In terms of silhouettes, they ranged from ’50s style bandeau tops and high-waisted short briefs to free-floating kimono tops and Grace-Jones-goes-to-the-Caribbean strapless jumpsuits.

Among my favorite pieces was the Tresse One-Piece Monokini sported by supermodel Chanel Iman (who literally took my breath away as she strutted down the runway), pictured above at far left. With its V-shaped straps, and its woven, criss-crossed orange and yellow strips, this swimsuit was sunnier than the state of California. I also adored the Striped Kimono Top (scroll down for a closer look) and the Soleil Tresse Swimsuit, which featured bondage-like yellow strips wrapped around a orange one-piece swimsuit with a V-neck halter tie, and the accompanying yellow Crepe Kimono.

The hair styling for the show, done by Warren-Tricomi, was also incredibly impressive, with models sporting scarves in bright hues and striped prints expertly wrapped and knotted to resemble headbands (or miniature turbans, if you will). Models sported slightly messy buns or pin-straight cuts (in the case of shorter-haired models) — all adorned with these colorful scarves.

MAC Cosmetics‘ makeup team, meanwhile, kept the models’ makeup simple, with just a hint of yellow along the corners of the eye or a chartreuse green lightly swept over the lids, accompanied by rosy, shiny, almost sheer lips.

Check out the pics below for more on the show and the hair/makeup looks created backstage!









Model Ranya looking ultra fab:



Another model gets primped for the show:



Check out this blow-by-blow look at Edward Tricomi (whose long, healthy hair I actually covet) creating a model’s runway-ready hair:







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