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Shiseido Does Simple And Austere At United Bamboo Spring/Summer 2010 Show



Though it was devoid of any extravagance (no technicolor lipsticks or Lady Gaga-worthy faux lashes), the makeup at United Bamboo’s Spring/Summer 2010 show had an earthy, slightly mysterious allure. The loose-fitting, slightly androgynous looks that marched down the runway — from a paperbag-waisted skirt in a shimmering sleet gray to a billowing black jumpsuit in a metallic, sheer black fabric and a simple, calf-length sheath dress with 3/4-length sleeves in a beige/orange/black/gray print — exuded a brainy confidence, a modest interpretation of femininity. While petal-like, origami-influenced, curved cuts and floral accents were peppered throughout the collection (United Bamboo designers Thuy Pham and Miho Aoki cite garden parties as inspiration) and numerous looks were topped off with period piece-ready hats, these weren’t the fashion you’d find at an afternoon tea social.

Fittingly, Shiseido’s Artistic Director, Dick Page, created an understated, slightly brooding look that accentuated the powerful simplicity of United Bamboo’s latest collection. When he created the makeup looks for the models, then, Page dismissed pretty pastels and romantic pinks  in favor of a more natural, slightly austere color palette.

First, faces were covered with Shiseido Makeup Dual Balancing Foundation, buffed wih a translucent powder, then contoured by sweeping some Luminizing Satin Face Color in High Beam White (WT905) and Soft Beam Gold (BE206) under the eyes and on the apples of the cheeks (notice the golden sheen of the models’ cheeks in the pictures above). Eyes, meanwhile, were accentuated with hints of deep brown — Page achieved the look by gliding Shiseido Smoothing Eyeliner Pencil in Brown (BR602) along the upper and lower lash lines and then blending with a brush. To soften the look and give it a more natural twist, he then brushed on some Lumizing Satin Eye Color in Cavern (BR708), from the Fall 2009 collection, along the lower lash line, and the upper lid. Finally, pouts were given just a hint of color with the Perfect Rouge Glowing Matte Lipstick in Whisper (RD722), from Shiseido’s soon-to-be-launched Spring 2010 collection. Page applied the color around the edges of the mouth, as he would a lip liner, then blotted for a more subdued look.

It’s an every day look anybody can pull off — even those for whom the words “kabuki brush” seem completely confusing and overwhelming.


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