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Style City — Pop-Up Stores, Couture Exhibits, And More Fashion Week Festivites

If you can’t make it inside the Bryant Park tents, that doesn’t mean you can’t partake in the Fashion Week festivities. For the next week (and particularly tomorrow, in celebration of Fashion’s Night Out), Manhattan is being transformed into an even grander style mecca, with fashion exhibits, pop-up retail stores, and boutique events that are open and accessible to the general public.

Check out some of what’s in store:

G-Star RAW20 Pop-Up

From September 14th-16, denim giant G-Star will be launching a pop-up store in downtown Soho (at 286 Lafayette Street). The RAW20 G-Star pop-up location constitutes part of the brand’s 20th anniversary celebration. Customers can browse through a limited-edition RAW 20 collection of T-shirts, sweats, pants and accessories (such as the hat pictured above), and all proceeds from the sale of these items will benefit two Net 4 Kids Aid Foundation children’s projects in India (via the G-Star Raw Denim Foundation).

Martin + Osa NYC Pop-Up Store


For Fashion’s Night Out on Sept. 10th, Martin + Osa is unveiling its very first NYC pop-up store, located on Fifth Avenue between 58th and 59th Streets. Shoppers can snag some of the brand’s lush cashmere for only $79 and shop the latest in women’s handbags, belts, and apparel.

Swarovski Crystallized Concept Store Fashion Exhibit


For years, designers have been adding some sparkle to their regal creations through the innovative use of Swarovski crystals. In order to showcase the infinite possibilities of these crystals in the realm of fashion design, the Swarovski Crystallized concept store (499 Broadway, between Broome and Spring Street) is unveiling an exhibit featuring designs by Jason Wu (who designed the dress pictured above), Julian Louie, Jeremy Laing, Three As Four, Rodarte and Michael Angel — all of which incorporate Swarovski crystals in a creative and unexpected manner. The exhibit opened on Sept. 3rd and runs through November 30th — and, in the spirit of Fashion Week, starting on Sept. 12th, the store will also be showing footage from these designers’ Spring 2010 runway shows.

Call 212.966.3322 for more information.

Rachel Roy Pop-Up Store



Rachel Roy‘s downtown chic, slightly hip-hop flavored designs merge femininity and strength in a way that captures the New York spirit perfectly, so it’s no surprise that fashionistas are going ga-ga over her new, moderately priced Rachel by Rachel Roy collection (available exclusively at Macy’s).

As part of Fashion’s Night Out, starting at 6 p.m. on Sept. 10th, Rachel Roy will be unveiling a pop-up location at 111 Spring Street, where customers can shop the new Rachel by Rachel Roy line, enjoy music by drag queen/house singer Lady Bunny, and chat with the celebrity hostess, Grammy-winning R&B singer/songwriter Estelle.

Nonoo Lyons Pop-Up


One of the most buzzed-about brands emerging from London, Nonoo Lyons (launched by friends Deborah Lyons and Misha Nonoo) keeps picking up steam, with its first collection recently landing at stores like Takashimaya, Intermix and Henri Bendel, and the designers being featured in W‘s July issue (in which they were named part of fashion’s “new guard”) and Elle‘s September issue. Their debut collection consists of eight streamlined outerwear pieces constructed using tweed, cashmere, wool and silk. From Sept. 10th-19th, Nonoo Lyons will give shoppers first dibs on their new pieces, selling them from their temporary pop-up store in Soho (located at 51 Wooster Street, at the corner of Broome Street).

Prices range from $600-$900. Cash and credit cards are accepted. Open from 10 a.m. to 6 p.m.

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