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The Simple Life — Introducing Simple Brand Skincare’s Facial Cleansers


This month, six new products from the UK’s popular skincare brand, Simple, are launching in the US — among them these three gentle facial cleansers. You might remember that I’d been quite impressed with the one Simple product I’d tried, the Cleansing Facial Wipes, so I was looking forward to getting a better feel for the brand’s inventory. Now, let me be frank: while I appreciate the recent proliferation of all-natural beauty products, I’m not one to assume that botanical-based products are automatically better for your skin. I mean, poison oak is a plant, and we all know the havoc it wreaks on skin. Nor do I believe that all man-made substances are bad (heck, it’s not like the cure to Polio was found inside a ripe mango or something!). Which is all to say that, while I appreciated the notion of Simple being an all-natural skincare brand, that didn’t automatically give it any brownie points in my book. What I wanted to see, above all, were the products’ results. And, once I did try these out, I was ready to give more than brownie points — I was ready to offer up an entire bakery’s worth of praise.

Probably my favorite of the three cleansers above is the Simple Kind to Skin Refreshing Facial Wash Gel, which has a clear consistency that’s slightly thinner than that of aloe vera gel. If you squeeze a bit of the cleanser into your damp palm and then rub your palms together, however, you’ll see that the cleanser lathers up a bit, becoming just the slightest bit creamy. As you apply the cleanser onto skin, you’ll feel this cooling sensation and, once you rinse off, your visage will feel squeaky clean (which I thought was just a euphemism until recently, but now I completely understand). The soap-free, fragrance-free cleanser features Pro-Vitamin B5 to soften and smooth skin.

If you have dry skin, you’ll enjoy the Simple Kind to Skin Moisturizing Facial Cleanser, which includes Pro-Vitamin B5 and hydrating Vitamin E. This cleanser has a slightly thicker and creamier consistency, but it’s still incredibly lightweight. Oftentimes, beauty companies churn out so-called moisturizing face washes that contain a plethora of unnecessary ingredients that sound impressive on paper but don’t yield any results. See, the skin can only absorb but so much at any given point in time — which means all these added ingredients can often sit atop the surface of the skin instead of actually penetrating it. Simple Brand, however, keeps things, well, simple by including only the necessary ingredients to attain the desired goal.

Lastly, I tried the Simple Kind to Skin Smoothing Facial Scrub, which contains rice granules to gently exfoliate skin. Since I have sensitive skin, I usually steer clear of facial scrubs (most of them will leave me looking like I’ve got a Freddy Krueger-esque skin situation), but this one is extremely gentle and hence enters the hall of fame as one of the handful of scrubs my skin can tolerate (quite the accomplishment, I assure you).
At less than $10 each, these cleansers will take care of your skin’s needs and keep your pockets nicely padded.

Simple Brand Kind To Skin Refreshing Facial Wash Gel, $7.99; Simple Brand Kind To Skin Moisturizing Facial Wash, $7.99; and Simple Brand Kind to Skin Smoothing Facial Scrub, $7.99. Available at Duane Reade stores in NYC and at SimpleSkincare.com.

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