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Pep Squad — Jimmy Choo x Elton John AIDS Foundation “Project PEP” Collection


Jimmy Choo “Pep Loop” Sandals, $975. Visit JimmyChoo.com


Jimmy Choo “Pep Tote,” $995.Visit JimmyChoo.com

Take Jimmy Choo‘s daring design approach and infuse it with a British punk look (think fonts in staggered, collage-like patterns, black-and-white images, British flag references, button pin motifs, studs, and grommets), then set the resulting combination to the tune of Elton John’s “Benny and the Jets.” The result is Jimmy Choo’s Project Pep collection, a collaboration between the design house and the Elton John AIDS Foundation. A quarter of the net sales from the collection will be donated to the Simelela Rape Centre in Cape Town, South Africa.

If you’re wondering, the “Pep” in the collection’s name has absolutely nothing to do with cheerleaders, high school rallies, or calls to “be aggressive, b-e aggressive.” The term actually alludes to the HIV-preventative medication PEP — which, if taken within 72 hours of intercourse, dramatically reduces the possibility of contracting the HIV virus. The medication is indispensable in the case of rape victims — and, since there are an estimated 150 rape cases reported daily in South Africa, supplying the Simelela Centre with this medication is vital. Now, playing a part in providing this medication to rape victims — that’s something you can feel peppy about.

The collection includes numerous footwear styles — from the Pep Loop, a glazed canvas sandal with a simple strip along the front and a geometric, angular, ankle strap with a punk rock motif, to the Pep Witty, a glazed canvas flat shoe with grommets along the heel — as well as a large printed tote, a wallet,  scarf, and more.

So go ahead and put some pep in that step, ladies!


Jimmy Choo “Pep Phoenix” Wedge Sandals, $475. Visit JimmyChoo.com


Jimmy Choo “Pep Filipa” Wallet, $595. Visit JimmyChoo.com

Jimmy Choo “Pep Scarf,” $345. Visit JimmyChoo.com

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