While some companies' socially conscious work is limited to lip service,MAC Cosmetics has spent years going beyond rhetoric and taking action to raise awareness about the HIV/AIDS crisis via its Viva Glam campaigns (through which they've managed to raise $150 million for the MAC AIDS Fund to help people living with HIV/AIDS). Since launching the Viva Glam campaign in 1994, MAC has featured everyone from Elton John, Mary J Blige, and Shirley Manson, to Linda Evangelista and Missy Elliott, and Dita Von Teese, Eve, and Fergie in its advertisements and launched capsule collections with lip colors inspired by the celebrities involved in that particular campaign. This season, MAC has unveiled its newest Viva Glam spokespersons: '80s pop icon Cyndi Lauper and current pop darling Lady Gaga. The pairing is sheer genius: Lauper challenged social norms in her day with her quirky, experimental, but always fun sense of style, while Gaga has conquered global stages with her often outlandish and avant-garde outfits, which emphasize the performance art aspects of her repertoire. The two lipstick shades corresponding to Cyndi and Gaga, meanwhile, feature their autograph along the inside of the tube.
Pictured above are the two new Viva Glam lipstick shades. The Viva Glam Gaga Lipstick is a creamy, blueish pink shade, while the Viva Glam Cyndi Lipstick is a brighter, perky red that reminds me of cherry Italian ice cups (or even old-school Icee drinks).
Below, you'll find swatches of the two shades, along with a photo of the Viva Glam Gaga (my fave) on lips!
Viva Glam Gaga (below, left) and Viva Glam Cyndi (below, right) lipsticks:
Viva Glam Gaga on lips:
Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick, $14 each. Visit MACcosmetics.com
wow–the gaga shade is just perrrfecttt. how subtle yet sensual!