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John Frieda Root Awakening Video Blogger Contest — Check Out Our Three Video Entries!


Over the past few weeks, I’ve been steadily uploading videos about John Frieda’s Root Awakening collection to the Sicka Than Average YouTube account. These videos are part of a campaign in which several beauty bloggers were asked to test out the entire range of Root Awakening products (which were graciously provided to us by KAO Brands, along with some nifty Conair Infinity styling tools) and to share our views in the form of short, conversational videos for our fans.

To that end, then, I started out by using the John Frieda Strength Restoring Shampoo and Conditioner for 10 days straight to determine the effect it had on my tresses. Thanks to the eucalyptus found in the products’ formulas, my dry and color-treated hair managed to regain some of its original moisture, luster and bounce. Some studies (although still inconclusive) have suggested that eucalyptus can stimulate the production of ceramides, lipids found in the scalp that help to regulate circulation and to retain moisture. A recent Japanese study also found that eucalyptus extract worked as an anti-bacterial, making it an efficient cleansing ingredient.

Aside from the shampoo and conditioner, the Root Awakening collection includes: the Root Awakening Strength Restoring Leave-In Spray, a light spritzer that detangles tresses and has a nice cooling effect on the scalp; the Root Awakening Strength Restoring Gel, which boasts a alcohol-free, vitamin-enriched formula that allows for superior hold without the flaking and damage typically associated with hair gels; the Root Awakening Strength Restoring Smoothing Lotion, a moisturizer-like styling aid that helps to keep frizz at bay and to soften tresses; and the Root Awakening Strength Restoring Hair Spray, which yields a hefty amount of hold without leaving your hair feeling crunchy or static-y.

In the videos above, I describe the strengths of each product in greater detail and provide some summer hairstyling tips and suggestions, so make sure to check them out!

John Frieda Root Awakening Strength Restoring Shampoo, Conditioner, Smoothing Lotion, Hair Spray, Gel, and Leave-in Spray, $6.49 each. Available at mass food and drug retailers nationwide.

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