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Groove Theory — MAC Cosmetics “In The Groove” Collection

Few brands do color as elegantly and adventurously as MAC Cosmetics — which is probably why I’m most enthused by their more kaleidoscopic collections (such as last summer’s “Style Warrior” collection or their Fall 2009 “Makeup Art” trilogy. The new “In The Groove” collection (available in July and August), then, figures among my favorite of 2010 thus far. Here’s how I like to think of the collection: take the in-your-face boldness of Bollywood-ready ikat dresses in bold green, copper, and bronze hues; add in the Bohemian, retro flair of bright pink, turquoise, and purple tie-dye tunics; stir in some of the hip, mod flavor of ’60s-inspired, Mondrian-esque color blocking; and add some of the debauchery and fun-loving spirit of metallic and deep pink, purple, green, and blue disco-era roller rink fashions; then set the entire thing to a summery soundtrack. The end result is a collection that draws from the past but informs the future with its modern take on Bohemianism.

Below, you’ll find images of all the products in the collection, along with swatches of the products I tried and some fun looks created with them. Hope they keep you moving and grooving!



MAC Cremesheen Glass, $18 each. Available at MACcosmetics.com

The In the Groove collection includes six Cremesheen Glass shades: Chillin’, a sheer minty green with bluish undertones; Fashion Whim, a pale beige; Going Casual, a grayish lilac; On The Scene, a nude-ish coral color; Right Image, a mid-tone blue pink; and You’ve Got It, a dark silver gray with a hint of taupe.

When you gaze all at the colors in their tubes, the oddest, most intriguing one is, of course, the Chillin’ shade, since it looks like a shimmering, paler version of a mint green 1963 Pontiac Tempest (a reference I can only making after watching My Cousin Vinny way too many times!). As you’ll see in the swatches below, however, the shade looks much more subtle on the skin, like a frosty white with a hint of a blue-gree undertone to give it its icy feel.

Here’s what Chillin’ looks like on the skin:


1. I Like It Like That

MAC I Like It Like That Lipstick, $14. Available at MACcosmetics.com

The name of this lipstick alone has me totally sold — which means, if you’ve never watched the romantic comedy I Like It Like That with a young Lauren Velez, you need to hop over to Netflix on the ASAP tip. Cool movie reference aside, this creamy shade is a deep blue pink color that would make Blondie fans smile.

2. Creme d’Nude

MAC Creme d’Nude Lipstick, $14 each. Available at MACcosmetics.com

This nude hue boasts pale peachy tones that will perk up the pout in the sizzling summer months while also playing it safe enough for you to experiment with mosaic-worthy eyeshadow looks.

3. Jazzed

MAC Jazzed Lipstick, $14 each. Available at MACcosmetics.com

Coral has been one of the reigning hues this season and this creamy, slightly sheer hue taps into the craze.

4. All Styled Up

MAC All Styled Up Lipstick, $14 each. Available at MACcosmetics.com

Unlike the I Like It Like That lipstick, this medium pink shade boasts yellowish undertones, making it more of a brink pink hue (to use a Crayola reference).

5. Call My Bluff

MAC Call My Bluff Lipstick, $14 each. Available at MACcosmetics.com

This may just be one of the most perfect nude shades I’ve ever tried. While it’s in the beige territory, it’s got a deeper, café con leche feel, mixed in with a warm, caramel-like hue. Plus, it glistens nicely on the lips, making your pout look sweeter than a Werther’s Originals treat.

Here’s how the lipstick color looks on the skin:

And here’s a close-up shot of me wearing the MAC Call My Bluff lipstick:

6. Go For It

MAC Go For It Lipstick, $14 each. Available at MACcosmetics.com

Such an intense purple shade can surely intimidate but, once you apply it to lips, you’ll understand the genius of MAC’s Go For It lipstick. Fear not: this is hardly a sinister, goth hue. Instead, think of the color you’d get if you poured some Welch’s grape soda into a plastic cup and froze it ’til it looked like an icee, and you’ll have a feel for this delicious shade. Since it’s got a creamy consistency and a bit of a sheer finish, it plays up the natural rosiness of your pout, yielding more of an orchid-ready hue.

Here’s what the shade looks like on skin:

Next, peep what it looks like on the lips in these close-up shots:

And for an even more thorough idea of the effect, here’s a pic of me wearing the Go For it:



1. New Vibe

MAC New Vibe Mineralize Blush Duo, $23. Available at MACcosmetics.com

The deep mulberry and metallic bronze shades in this blush duo reminded me of the colors found in the Eccentricity eye shadow quad released as part of last year’s Colour Craft collection — which is why I kept double-checking the back label to make sure this was, in fact, blush. Once I started swatching the shades and playing with them a bit, I began to understand how nicely these could work on cheeks. You could, of course, use the shades individually as eye shadow or layer them with other products to sculpt and emphasize cheekbones, but they work best when blended together. Once you do, the effect is practically cosmic, like a pink nebula formation with tons of gold space dust.

Below you’ll find swatches of the two shades applied on to skin separately and then a photo where they’re blended together.



2. Happy Together


MAC Happy Together Mineralize Blush Duo, $23. Available at MACcosmetics.com

This desert-like duo includes two sandy colors of varying intensities: a light pearly beige and a tan, baked terracotta.

3. Hang Loose

MAC Hang Loose Mineralize Blush Duo, $23. Available at MACcosmetics.com

This blush combination has an adorably retro feel thanks to the way the carnation pink plays against the cool, metallic lavender.

4. Band of Roses

MAC Band of Roses Mineralize Blush, $23. Available at MACcosmetics.com

Talk about major blush action! This duo features two intense shades: a mid-tone blue pink color and a pearly deep plum. If you’re a fair-skinned gal, this may be a bit much for you, but you can always diffuse it with one of the Skinfinish shades or some loose powder.

5. A Little Bit Of Sunshine

MAC A Little Bit Of Sunshine Mineralize Blush Duo, $23. Available at MACcosmetics.com

This Moroccan-flavored blush duo can practically double as bronzer and cheek highlighter thanks to the clever combination of pearly coppery bronze and light, clay-ish brown.



1. Petticoat


MAC Petticoat Mineralize Skinfinish, $28. Available at MACcosmetics.com

To give your skin a pearly rose finish, scoop up the Petticoat Mineralize Skinfinish, a pale pink shade with vein-y streaks of amber and wine.

2. Comfort

MAC Comfort Mineralize Skinfinish, $28. Available at MACcosmetics.com

This golden bronze color has a baked feel, so that it gives you a sunkissed glow without too much sparkle.

3. Stereo Rose

MAC Stereo Rose Mineralize Skinfinish, $28. Available at MACcosmetics.com

This coppery coral shade is saturated with gold shimmer, making your skin look as iridescent as a jelly fish in crystal clear waters — and with less of a sting liability!

Check out how it looks when applied to skin:

4. By Candlelight

MAC By Candlelight Mineralize Skinfinish, $28. Available at MACcosmetics.com

I’m on this product like white on rise. Since I first tried it, the By Candlelight Skinfinish has not left my makeup bag. It gives the skin a shimmering rose gold finish that creates a dewy, radiant effect.

Just check it out for yourself:


1. Fresh & Easy

MAC Fresh & Easy Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

This ’70s-flavored trio includes a satin teal-ish gray, a metallic plum wine color, and a perky yellow-ish pink with a satin finish.

2. Style Influencer

MAC Style Influencer Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

This adventurous trio consists of a silvery white in a satin finish, a pearly navy hue, and a dirty mauve hue.

3. Love to Love

MAC Love to Love Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

This Middle Eastern-flavored color combination consists of a sandy beige with a satin finish, a metallic bronze, and a chocolate brown.

4. Soften The Mood

MAC Soften the Mood Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

These shades look like they could’ve been plucked from the DKNY Fall 2010 runway show, with a burst of cool, aquatic teal blue juxtaposed against a pearly bronzed rose hue and a matte hot cocoa shade.

5. Blue My Mind


MAC Blue My Mind Mineralize Eye Shadow Trio, $19.50.Available at MACcosmetics.com

This trio of blue eye shadows takes you from a light sky blue to a deep, aquatic teal with a shimmering finish, and all the way to a dusky, matte black shade.

6. Making It Easy

MAC Making It Easy Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

A beachy combination of rose gold shades, this trio features a burnt sienna color accompanied by a golden beige and a shimmering, more intense rose beige.

Below, you’ll find swatches of the three shades in the Making it Easy trio:

7. Togetherness

MAC Togetherness Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

One of my absolute favorite trios in the collection, Togetherness boasts a mystical-meets-rock ‘n’ roll vibe that recalls Stevie Nicks’ signature gypsy style. The trio features a steely gray, a metallic purple with enticing, mysterious gray undertones, and a soft light lavender.

Below, you’ll find swatches of the shades in the Togetherness trio:

8. In The Groove

Mac In the Groove Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

This coral reef-ready trio features a soft peachy rose hue, a coppery red brown, and a mustard-tinged light beige. It’s the type of eyeshadow trio you can use on a near-daily basis thanks to the neutral nature of the hues, which will complement almost any ensemble.

Check out the three shades in the In the Groove trio:


Next, check out an easy look created with the MAC In the Groove eye shadow trio.

To pull this off, I applied the lightest beige shade all over the lids and crease, then layered the rosy hue on top, focusing on the lids. I then applied the reddish brown hue to the outer half of the lids and along the crease. To blend everything together, I swept some of the light beige hue along the crease in gentle upwards strokes, diffusing the darker brown color. To finish, I applied two coats of MAC Zoom Lash mascara.

Here’s a shot of me wearing the MAC In the Groove shadows, along with the Call my Bluff lipstick:

9. Calm, Cool & Collected


MAC Calm, Cool & Collected Mineralize Eye Shadow Trio, $19.50. Available at MACcosmetics.com

Forget emerald and kelly green — these season’s take on the shade are way less obvious. The Calm, Cool & Collected reflects this sensibility, incorporating a shimmering pale peridot color, a deep moss green with a satin finish, and a bone beige hue with a chalky, satin texture.

Check out the three shades below:

Next, here’s two shots in which I’m wearing these shades along my eyes.

To create these looks, I started off with the cream beige hue, then added the metallic green, emphasizing the eyes with the deep moss green shade, which I applied along the outer corners. To add some pizzazz, I lined the eyes with a gold color, finishing off with some black mascara.

And here’s a full-on shot of me wearing the Calm, Cool & Collected shades on my lids, along with the By Candlelight Skinfinish on my face, and the Fresh Sugar Rose Tinted Lip Treatment on lips:


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