KAWS x Dos Equis Beer Bottles — A Stylin’ Dose Of Cerveza
You know how, whenever you play tic-tac-toe, it seems like the X’s always win? Well, it’s almost like New York-bred graffiti artist and graphic designer KAWS had that very truism in mind when he developed his signature double X design, which he has repeatedly used instead of eyes when drawing characters or designing collectible figures like his KAWS Bearbrick toys (I’ve got his 2002 Series 1 Kubrick Bus Stop Set on display in the office, and I keep it looking like it just came out of the box). But back to then “X” point. Over the years KAWS has left his “X” mark on quite a few stops: working with sneaker store UNDEFEATED on a billboard project in 2004; collaborating with BAPE on a collection of sneakers, hoodies and tees in 2006; designing a pair of 2008 Nike 1World Air Force 1 Low kicks in black with a fluorescent green sole, yellow-trimmed black aces, and yellow X signs embroidered on the tongue; teaming up with Marc Jacobs in 2008 to produce a limited run of patent leather flats; and more.
His latest endeavor, however, has the most mind-altering effect — literally. In September, Mexican beer brand Dos Equis will launch a limited edition collection of Lager and Amber beer bottles designed by KAWS. Both the frosted brown and emerald green bottles feature tone-on-tone designs, with KAWS’ cartoon-ish X marks outlined in a thin black shade covering the bottles’ entire surface area. Two large red X “eyes” along the front and center of the bottles complete the simple, urban-flavored motif, with the brand name emblazoned in a matching red along the lower end of their façade.
Not only is the Kaws x Dos Equis collaboration visually stimulating, but it’s a clever, cheeky play on the beer brand’s name: Dos Equis literally means “two Xs” in Spanish. Orale!