Nine West Runway Relief Boots — Walk This Way!
The new Nine West Runway Relief boots are quite literally meant for walking. With their military feel, these sturdy boots feature an Omron GOSmart Pocket Pedometer (HJ-303) that tracks how many steps the wearer takes. Why would anybody keep a tally of their footsteps? Well, here’s where the fun begins.
The boots were ideated as part of a campaign for Fashion Targets Breast Cancer, a non-profit organization that invites fashion industry insiders to raise awareness and funds for breast cancer detection, screenings, and patient care. Slated to kick off during New York Fashion Fashion Week (which runs from Sept. 9th through Sept. 16th), the campaign counts on the participation of four top model: Canadian Coco Rocha, who has walked for designer glitterati like Stella McCartney, Christian Lacroix, Marc Jacobs and Anna Sui; Jessica White, a former Maybelline and Cover Girl model and one of the most recognizable and successful African-American models; Brazilian stunner Michelle Alves, who most recently walked the Armani Privé and Christian Dior couture shows in Paris this past July; and 21-year-old Brazilian model Lisalla Montenegro, who recently signed with Maybelline. These four models will wear the Nine West Rescue Relief boots as they stomp over to casting calls, model fittings, industry parties, and other NYFW-related events. For each step recorded by the Omron pedometer in their boots, a matching donation will be made to Fashion Targets Breast Cancer.
Other partners in the campaign include the CFDA, photographer Nigel Barker (who you probably know from America’s Next Top Model), Sony, Omron, Elite Model Management and media company IMG.
And since NYFW is all about experiencing the glamorous side of fashion, on August 31st, photographer Nigel Barker will shooting imagery for the campaign, with all the models in their boots; the photo shoot will be streamed live on Nine West’s Facebook page, so fans can feel like they’re in on the fun.
An added plus: a limited number of boots will be available for Nine West Facebook fans also starting on August 31st, so make sure to “like” the page, mark your calendar, and get ready to cop your own step-counting boots!
Nine West Runway Relief boots, $199. Available starting August 31st at Facebook.com/NineWest