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Casio x Hellz Bellz Baby-G Watches — Time For Some ’80s Fun!

Casio-and-Hellz-Bellz-yellow-checkered-watch Casio-and-Hellz-Bellz-polka-dot-watch




Every time I see the new Casio x Hellz Bellz "Taxi Driver" Baby-G watch (model BG5600HZ-9), I want to start singing the "toot toot beep beep" chorus of Donna Summer's "Bad Girls" song — well, I want to boogie to that cut and then hail one of these watches right onto my wrist.

The watch strap's yellow-and-black checkered print pays homage to the yellow cabs that have become synonymous with the visual composition of New York City's busiest areas; after all, more than 12,000 yellow cabs operate in Manhattan alone. If you adopt a New York State of Mind, there's a clear connection between yellow cabs and wristwatches — after all, New Yorkers are always rushing from one destination to the next, so that time is of the essence, and yellow cabs are key in getting them from point A to point B. The connection between yellow cabs and watches (or, really, what they signify: time) is one that could best be discerned by a native New Yorker like Lanie Alabanza, founder of streetwear brand Hellz Bellz.

Clearly, then, when designing the two models in the new Casio x Hellz Bellz Baby-G collection, Alabanza tapped into her NYC roots, the pop art aesthetic that informs so many of her apparel and accessory pieces, and her passion for fun-loving '80s style. In addition to the "Taxi Driver" Baby-G, Alabanza designed the funky "Polka Dot" Baby-G, which features a black strap covered with white polka dots and a white casing for the digital face. Remember the "polka dot world" captured in Kwamé's "U Gotz To Get Down" video? The Casio Hellz Bellz "Polka Dot" Baby-G could fit right into that universe (though, of course, it would be the coolest kid on the block).

Both Hellz Baby-G models are shock resistant and water resistant up to 100 meters, plus they feature an EL backlight with afterglow, world time, five daily alarms and a countdown timer. And most of all, they've got a Hellz of a lot of style!


Casio x Hellz Bellz Baby-G BG5600HZ-7 (polka dot) and BG5600HZ-9 (taxi print) watches, $89 each. Available at select Nordstrom, Bloomingdale's and Macy's stores.

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