Our A-Z Guide To Fashion’s Night Out In NYC
On September 10th, on the eve of the launch of Mercedes-Benz Fashion Week Spring/Summer 2011, New York City will be bustling and vibrating with even more energy than usual, as boutiques, pop-up shops, and department stores extend their hours and hold exciting events that cater to the people who keep the fashion and beauty industries alive: the customers themselves. With hundreds of events to choose from, Fashion’s Night Out feels like a “shop crawl” (think of a massive bar crawl minus the drunken stupor and with way more clothing involved). It’s an absolute blast but, with only 4-5 hours in which to pack so many activities, it does require some clever planning.
Most places offer complimentary appetizers and cocktails, as well as special discounts and free-gifts-with-purchase offers, but others involve everything from karaoke to tarot readings, complimentary makeovers, raffles, celebrity appearances, and opportunities to win tickets to NYFW runway shows.
Below, you’ll find a guide to the FNO events that have us in a tailspin. Check them out, share in our excitement, and make sure to visit FashionsNightOut.com for a complete list of happenings!
Enter the Alice + Olivia Model Search
Alice + Olivia founder and designer Stacey Bendet (pictured above) knows how to throw a party. For the second year in a row, she will once again be hosting and judging the Alice + Olivia Top Model contest alongside Cheri Bowen of the Marilyn Agency. If you’ve always dreamt of working the catwalk, this is your chance! Stop by the Bryant Park store between 5 p.m. and 7: 30 p.m. and have your photo taken by the professional photographer on site. Three finalists will then be chosen and asked to return to the A + O store between 8 p.m. and 9 p.m. for a fitting with A + O garments.
The winner of the model search will be announced on September 11th via Alice + Olivia Facebook and Twitter pages (@alice_olivia). This lucky gal will be invited to appear in the Alice + Olivia Spring 2011 runway show and will receive a free consultation with a Marilyn modeling agent. Work it, gals!
Meet Amrita Singh At “Fashion Central”
Stop by Vanderbilt Hall at Grand Central from 7 p.m. to 10 p.m. and meet Indian jewelry designer Amrita Singh, the mastermind behind the elaborate cabochon bib necklace pictured above. Shop her designs in the “Fashion’s Central” pop-up store and take a moment to ask her about her work and inspirations.
**Check out more FNO fun after the jump!**
Have A Block Party With ASOS.com and Teen Vogue
Online fashion retailer ASOS.com and Teen Vogue are shutting it down for FNO — literally. The two entities have joined forces to host a block party on Bleecker Street, between Perry and West 4th Strret, wit events ranging from a joint fashion show, to a performance by VV Brown and impromptu giveaways.
Preview the new Bally And Central Saint Martin’s Collection
Are you a shoe aficionado? Enjoy a chance to preview the new Fall 2010 Bally and Central Saint Martin’s footwear collection at the Bally boutique (628 Madison Avenue). A live DJ will be spinning and light appetizers will be served throughout the event, which runs from 6 p.m. to 10 p.m.
Get A Barielle Manicure at C.O. Bigelow
In addition to other treats (including an appearance by Jersey Shore‘s Vinny Guadagino from 7 p.m. to 8 p.m.), the C.O. Bigelow Apothecary (located at 414 Avenue of the Americas) will be offering customers a chance to shop the new Argyle nail lacquer collection from Barielle (pictured above). Barielle manicurists will also be on-site to offer mini manicures.
Watch Makeup Artists Face Off At Bergdorf Goodman
At 6 p.m. on Friday, Sept. 10th, five aspiring makeup artists will vie for the top spot at Bergdorf Goodman’s Face-Off, a competition judged by style blogger BryanBoy, celebrity makeup artist Trish McEvoy, fashion designer Catherine Malandrino and iconic New York dandy Hamish Bowles. By now, the makeup artists who entered the competition have handed in their face charts, outlining the looks they’ve conceptualized. Five finalists will be selected prior to FNO and invited to recreate their submitted looks on live models. The panel of judges will then examine the models and choose their favorite look. The artist crowned the winner, will receive a mentoring lunch with Trish McEvoy, a $1,000 Bergdorf Goodman gift card, and an array of Trish McEvoy tools and brushes.
Join Clinique And Milly Designer Michelle Smith As They Unveil The Fall 2010 Milly For Clinique Cosmetics Clutch
Drop by the Clinique counter on the main cosmetics floor at Bloomingdale’s in NYC and meet Michelle Smith, the designer behind the adorable, Upper East Side chic Milly line. Smith will be on hand to talk about her new collaboration with Clinique: a groovy cosmetics bag filled with fall must-haves. Guests will have the chance to sip on some bubbly, chat with Smith, get quick makeovers and beauty consults from the Clinique staff, and nab the Milly for Clinique clutch (which won’t be available until September 19th as a special gift for Bloomingdale’s customers who spend $25 or more at Clinique). But I’ve saved the best news for last, my friends: attendees can enter to win a pair of tickets to Milly’s show during New York Fashion Week (even if they don’t buy a thing!). How’s that for a special gift?
Enjoy A Colette Malouf Hair Exhibition At Mizu
Hair accessory designer Colette Malouf teamed up with Mizu New York (located at 505 Park Avenue at 59th Street) to create a “hair art exhibition,” with mannequins styled using Colette Malouf Fall 2010 pieces to create Old Hollywood-inspired looks. From 6 p.m. to 10 p.m., customers can ogle at the breathtaking hair accessories on display, enter to win their own Colette Malouf accessories, and sip on Mekhong Rum and BluePrint juice cocktails.
Shop Sosume, Jackson, and The Twentyten At Convent
Stop by the ultra edgy boutique Convent in the Lower East Side (at 179 Stanton Street, between Clinton and Attorney Streets) between 6 p.m. and 9 p.m. and check out new fall items from eco-friendly apparel line Sosume, handbag brand Jackson, and jewelry brand Triskaidekaphobia, plus enjoy great discount deals.
Meet Heidi Klum At Destination Maternity
Project Runway host Heidi Klum is well acquainted with the many phases of pregnancy— not to mention the horrors of maternity wear. She’s already taken steps to change the maternity wear landscape through her collections for A Pea In The Pod and Motherhood Maternity — and, for Fashion’s Night Out, she’ll be presiding over an exhibit at Destination Maternity (at 28 East 57th Street) showcasing maternity fashions from the ’50s through the present, culminating in her own designs.
Get A Manicure At The Essie Pop-Up Salon
From Sept. 10th through Sept. 15th, Essie will be setting up a pop-up salon inside the main lobby in Lincoln Center so that fashion insiders can get their nails touched up while running from one show to the next. But why not take advantage of the opportunity and treat yourself to a mini mani? You’ll have perfectly polished nails during all your FNO activities!
Celebrate The Love Express Fragrance Launch At Express Soho
For its 30th anniversary, Express is venturing into the fragrance realm with its first-ever scent, Love Express, which will officially launch during Fashion’s Night Out. From 6 p.m. to 11 p.m., drop by the Express Soho store (located at 545 Broadway, between Houston and Prince) to try the fruity floral scent for yourself and partake in such fun activities as free tarot readings (from 9 p.m. to 11 p.m.), complimentary manicures in the exclusive Love Express nail polish color (from 7 to 9 p.m.), and the DJ stylings of Love Express cover girl Jessica Stam (from 9:30 to 10:30 p.m.). Guests will also enjoy $30 off any purchase of $90 or above, plus they’ll get to munch on plenty of ice cream cones and brownies pops.
Enjoy An Interactive Red Carpet Experience Courtesy Of Frédéric Fekkai And Marchesa
This is certainly one of the most involved events planned for Fashion’s Night Out, but it’s also one of the most fascinating. Thanks to a collaboration with Marchesa, the Frédéric Fekkai Fifth Avenue Salon at Henri Bendel (located at 712 Fifth Avenue at 56th Street) will offer FNO guests an interactive red carpet experience from 6 p.m. to 9 p.m. For one night, customers will feel like the celebrities who have graced the red carpet in glamorous Marchesa gowns, their tresses perfectly styled by Fekkai (like Sandra Bullock at the Oscars). Guests will be able to choose from among five award-winning Marchesa moments and have the Fekkai hair and makeup team recreate the accompanying hair looks. Once their hair has been coiffed, they will be outfitted in a Marchesa dress, House of Lavande jewelry and Christian Louboutin shoes and photographed in their paparazzi-ready looks.Plus, they’ll get to walk away with a professional-quality print and digital copies of these photos.
The full experience, which also includes a chance to win a Fekkai haircut and color treatment and two tickets to the Spring 2011 Marchesa Fashion Show, will cost $75. Proceeds from the event will benefit the NYC AIDS Fund.
Get A Complimentary Blowout From Rita Hazan Salon At Intermix
Intermix is in the mood to pamper its customers. Stop by the Intermix store at 210 Columbus Avenue from 5 p.m. to 8 p.m. for a complimentary blowout from the Rita Hazan Salon team, then enjoy some champagne while shopping!
Preview Jenna Leigh Lingerie At Luscious NYC
Preview the new Jenna Leigh Lingerie Fall 2010 designs and get 15% off your purchase when you visit Luscious NYC (4 Princ Street) between 6 p.m. and 11 p.m.
Enjoy Homemade Gelatos At The Jo Malone Flagship Store
Stroll by Madison Avenue and dip into the Jo Malone flagship boutique (at 946 Madison Avenue), where you can indulge in homemade gelatos from NYC caterer Bite in flavors that replicate traditional Jo Malone scents — among them Lime Basil & Mandarin, English Pear & Freesia and Nectarine Blossom & Honey. Plus, to indulge your senses even more, you’ll leave with fresh flowers from florist Jane Packer.
Meet Tim Gunn At Kate Spade
Meet Liz Claiborne CCO and Project Runway mentor Tim Gunn at the Kate Spade flagship store (454 Broome Street) from 7 p.m. to 11 p.m. Gunn and Kate Spade creative director Deborah Lloyd will be judging a window styling contest, whereby contenders will be asked to create window designs inspired by the new book Gunn’s Golden Rules: Life’s Little Lessons for Making It Work. Come check out the contest, nab a limited-edition cosmetics case, and have your book autographed by Gunn.
Sing Karaoke And Enjoy Celebrity Performances At Kiehl’s
Start your Fashion Week off on a musical note — drop by the Kiehl’s flagship store (located at 109 Third Avenue at 13th Street) from 6: 30 p.m. to 11:00 p.m. and sing your heart out at their Karaoke Karnival, hosted by Kiehl’s president Chris Salgardo. You’ll have the chance to enter raffles every hour and enjoy performances from former 3LW member Adrienne Bailon and American Idol winner and current In The Heights star Jordin Sparks while munching on cotton candy, hot dogs, and pretzels or sipping on some cocktails (so you can get the liquid courage to participate in the karaoke sing-a-longs).
Enjoy “Detox Bubbles, Cupcakes and More” At Korres
In keeping with its earth-friendly ingredient list, the Korres Soho boutique (located at 110 Wooster Street, between Prince and Spring) will feature a detox bar serving antioxidant-rich cocktails centered on popular ingredients within the line, among them wild rose, pomegranate, raspberry, and honey. From 6 p.m. to 10 p.m., guests can pop in for cocktails and also get free makeovers, tips on greening their beauty routines, and free product samples.
Check OutLisa Perry‘s Mother-Daughter Fashion Show
How’s this for a family-friendly approach to FNO? Lisa Perry will be hosting a mother-daughter fashion show featuring Gossip Girl actress Kelly Rutherford (who plays Serena’s mom, Lily Bass) at her Madison Avenue boutique (976 Madison Avenue). Cocktails and snacks will be served (finger foods for the kiddies, of course) from 5:30 p.m. to 7:30 p.m., and the fashion show ill commence at exactly 6 p.m.
Shop And Snack At Musette
Stop by the footwear and handbag boutique Musette (located at 438 West Broadway, on the corner of Prince Street), and enjoy champagne and hors d’oeuvres. The first 30 customers will receive a free belted leather bracelet.
Learn About Fall Makeup Trends From NARS Makeup Artists At Saks Fifth Avenue
Francelle Daly, NARS’ new National Makeup Artist, will appear at Saks Fifth Avenue from 8 p.m. to 9 p.m. and will speak about bold lipstick trends for Fall 2010 using the brand’s new Pure Matte Lipsticks. Makeup artists will be on hand for quick tips and touch-ups.
Meet Christian Siriano, Isabel Toledo And Patricia Field At Payless ShoeSource
Want to meet Payless designers Christian Siriano, Patricia Field, Lela Rose and Isabel Toledo? Stop by the Payless ShoeSource store on 58th Street (at 716 Lexington Avenue) from 8 p.m. to 10 p.m. for a chance to meet these A-list designers and purchase one of the limited-edition Payless Fashion’s Night Out Totes (available for $10), the sale of which will benefit the NYC AIDS Fund.
Step into A Hair Paradise At Phyto Universe
Have a hair-editary experience at Phyto Universe (located at 715 Lexington Avenue at 58th Street) — sip on champagne as Phyto experts give you a free hair and scalp analysis, plus enjoy 20%off f all Phyto haircare, Lierac Paris skincare and Caron fragrances products, and 20% off of future hair treatments and spa services.
Shop The Rachel Roy x Jessica Stam Collection And Pose For The “Real Girl” Lookbook
Are you dying to shop the entire Rachel Roy x Jessica Stam collection after the sneak peek we offered you? You don’t have to wait much longer! Visit Macy’s Herald Square from 6 p.m. to 8 p.m. to browse the entire collection, meet Rachel Roy and Jessica Stam, and get styled by them to pose for their “real girl look book” (because models are so 10 years ago!).
Stock Up On Denim At Reco Jeans‘ Pop-Up Shop
Need to re-up on your denim? Explore eco-friendly, recycled jean options at the Reco Jeans pop-up shop at 109 Thompson Street. From 7 to 10 p.m., sift try some green jean styles, sip on complimentary refreshments, and enjoy a live guitar performance by Jahn Xavier.
Get Styled By Robert Verdi And Robin Brouillette
Drop by the 25 Park boutique (805 Washington Street, between Horatio and Gansevoort Street) to preview some of the most exciting Fall 2010 collections and get styling tips from fashion expert Robert Verdi and designer Robin Brouillete. The first 25 guests will receive $25 gift certificates to 25 Park.
Meet Gwen Stefani At Sephora‘s Soho Store
There are about as many Sephora.com stores in NYC as there are Starbuck’s these days (thanks, in large part, to frequent custies such as myself), and they’re all hosting unique events for FNO. But here’s our favorite of the bunch: Gwen Stefani will make an appearance at the Sephora Soho store, where she’ll be toasting the release of her new Harajuku Lovers Wicked Style collection (pictured above).
If you’re on Teitter, start the fun earlier in the day by following @harajukulover_g and finding out where to grab fragrance samples before the event. Plus, if you’re one of the first 100 people to buy the Harajuku Lovers fragrance package specially designed for FNO, Stefani will autograph your scent-sational purchase. And that’s not all — attendees can also enter to win tickets to the L.A.M.B. fashion show during NYFW. Talk about a sweet escape!
Let Tarina Tarantino Cast A Spell On You During “Magic Hour With Tarina Tarantino” At Sephora Fifth Avenue And Shop Josie Maran‘s Argan Oil Color Stick In Cherry Popsicle
Fuchsia-haired jewelry artist and Sephora makeup designer Tarina Tarantino has joined the Fashion’s Night Out fun. She’ll be making an appearance at 9: 30 p.m. at the Sephora Fifth Avenue store (located at 597 Fifth Avenue, between 48th and 49th Street) for “Magic Hour,” a full 60-minutes of tunes spun by the designer herself.
Need another reason to stop by Sephora Fifth Avenue store? Green makeup guru Josie Maran will make an appearance from 7 to 9 p.m., hosting her own mini photo shoot and giving customers mini makeovers before they step in front of the camera. The first 100 customers to make a purchase will receive the Josie Maran Argan Color Stick in Cherry Popsicle, a new shade that won’t hit shelves until 2011.
Meet DesignerYigal Azrouël
Drop by the Yigal Azrouël boutique in the Meatpacking District (408 West 14th Street) and enjoy a glass of wine, stare at the window installation masterminded by contemporary artist Megan Marrin, and meet Yigal himself!