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Say Jo, Jo, Jojoba With The PHYTO Phytojojoba Mask


There’s a reason why you’re likely to find jojoba oil in haircare products’ ingredient lists: it works to balance oil production, hence aiding in the removal of excess sebum and product build-up at the scalp level, a problem that can ultimately damage hair follicles and lead to dry and unruly, breakage-prone strands. Jojoba oil, then, keeps your scalp healthy, ensuring that new strands can grow and flourish (so to speak). It also seals moisture into the hair cuticle, keeping frizz at bay and adding shine and softness to strands. PHYTO has been summoning the moisturizing and restorative powers of jojoba for years now with its popular PHYTO Phytojoba Intense Hydrating Mask. And while I’m on the late train with this one, now that I’ve tried going down the Phytojoba lane, I can’t foresee re-routing.

First off, the Phytojoba Intense Hydrating Mask smells spectacular — it’s got a slightly nutty quality (due to the jojoba oil), but the predominant aroma is derived from the formula’s zesty sweet orange oil and angelica root (which, in aromatherapy, is used to combat fatigue, depression, and loss of appetite). Texturally, the mask isn’t balmy, globby, or blubbery, nor is it overly sticky or viscous — it feels a bit like homemade mayonnaise in that it’s creamy but easy to manipulate and spread throughout the hair. Plus, it doesn’t take 20-25 minutes for the mask to deliver results. If you leave it in hair for just 5-10 minutes and then rinse, you’re bound to notice an improvement in the softness and manageability of your hair. After using the mask a handful of times, I noticed even the ends of my hair looked healthier (on bad days, they resemble a frayed pieces of rope). Plus, the jojoba oil is easily absorbed by the hair and, as mentioned before, it helps to restore balance to the scalp, so you don’t have to worry about hair being weighed down or looking lifeless. The opposite is true: expect bounce, movement, and vitality.

Since I have color-treated, dry strands, I use the Phytojoba mask as often as every 2 days, and it keeps my hair looking healthy and feeling soft to the touch. The guar gum in the formula functions as a detangling agent, which makes this product all the more ideal for regular use. In fact, you can even scoop a pea-sized amount an, after rubbing it between your palms, apply that to damp hair as a leave-in conditioner.

See why it’s a dry hair must?

PHYTO Phytojojoba Intense Hydrating Mask, $38. Available at fine salons, select department stores, and Sephora. Visit PHYTO-USA.com for retail locations.

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