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DKNY Be Delicious Eau De Toilette Giveaway And New Core Club Application


Seeing as it’s Thanksgiving weekend, we’re showing how grateful we are to you, our readers, by launching a new giveaway. But first, we want to share some exciting news. As die-hard fans of DKNY and members of the DKNY Core Club (a dedicated space on the DKNY Fragrances page on Facebook where users can discuss what they love most about DKNY Be Delicious, find out about upcoming promotions and events, design their own apple-shaped fragrance bottles, and much more), we’re happy to share the launch of the brand new Core Style application on Facebook. To check it out, you have to first “Like” the DKNY Fragrances page on Facebook, then click on the “Core Club” tab.

The new application is designed so that it scans a Core Club member’s Facebook posts and, if authorized, his/her tweets, highlighting keywords that are, in turn, assigned to a specific list of attributes. Based on the types of posts made by the user, and the language used therein, the application creates a personality profile using  descriptors like “Spontaneous,” “Stylish,” and “Romantic” and designating a number of percentage points for each that add up to a whole. In the screenshot below, you’ll find an example of our latest Core Style results: 33% Everyday Inspired, 26% Lively, 15% Stylish, 13% Romantic and 12% Super Spontaneous. Once your fragrance personality is calculated, you can post the results to your wall and share with your friends.

To celebrate the Core Style application kick-off, we’re giving one lucky reader the chance to win a 3.4 fl. oz. bottle of DKNY Be Delicious Eau de Toilette Spray. The giveaway kicks off today and ends December 6th at 11:59 p.m. EST. To enter, you must be over 18 years old and a U.S. resident.

Here are the steps you need to take to enter:

1. Leave a comment below describing why you like the Be Delicious fragrance.

2. Log onto Facebook and “Like” both the DKNY Fragrances page and the Sicka Than Average page.

3. Send an e-mail to celia@sickathanaverage.com with “DKNY Giveaway” in the subject line and, in the body, the comment posted below. Make sure to leave an e-mail address where you can be contacted should you win.

The winner will be announced here and will be contacted via e-mail.

How delicious is that?





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