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From Malaysia With Moxie — Footwear Brand GlamRockChic Stages Its Global Debut

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The heel-less boots with the 5 1/2″ platforms under the balls of the feet that Antonio Berardi incorporated into his Fall 2008 collection and the infamous lobster claw heels shown at Alexander McQueen’s Spring 2010 runway show simultaneously bewildered and bewitched shoe lovers, but even near-professional stilt walkers like Beyoncé, Jennifer Lopez, and Lady Gaga have taken spills on stage due to their shared affinity for sky-high footwear. Factor in the the hefty price tags borne by these luxury shoe designs, and you’ve officially sauntered (or, more fittingly, fallen) into impractical territory.

In a quest to craft edgy footwear styles with reasonable price points, budding, Kuala Lampur-based designer Sarah Chin (whose middle name Sheue, in a serendipitous and possibly prophetic turn, is pronounced “shoe”) is launching the innovative brand GlamRockChic.

After a decade of doing marketing for luxury brands like Hugo Boss, Givenchy, Gucci and Dolce & Gabbana, Chin mustered the courage to leave her corporate digs behind and fulfill her dreams of designing fashion-forward footwear that still takes into account the limited budgets and busy lifestyles of modern women. Her Spring/Summer 2011 debut collection incorporates 20 shoe styles with vivid colors like lime green, papaya orange, and dollar princess-worthy fuchsia, all featuring cheeky design touches like flirty peep toes, rocker-worthy gold mesh trim, cutesy heart cut-out details, edgy snakeskin patterned heels, tough silver-toned rivets, and modern leather cords with tassel fringe.

Pictured here are some of the standouts from GlamRockChic’s debut collection. At top, you’ll find “Roxanne,” a scuba-flavored bootie in a supple pea green suede with a flirtatious peep toe, curved side cut-outs with silver eyelets adorning their half-moon shaped arches, a slingback strip,  a braided black leather cord threaded through the ankle collar’s eyelets and featuring tassels along the dangling ends. The snakeskin print heels measure a cool 4.7″ while the built-in black platform adds an additional 0.5″ in height. Next, you’ll find the sheepskin-lined “Heart & Soul” shootie, featuring creamy microfiber uppers; a heart-shaped cut-out at the center of the vamp area, punched up with white accent stitching; a gold lamé rim along the peep toe and a matching metallic trim along the elastic slingback strap; and a skinny, 4.7-inch apple red heel.

If you prefer less bulky designs but don’t want to fall into the tedium of black- or neutral-colored pumps, consider the “Precious Metal” heels, pictured third from top in a burnt orange suede leather fabric. The peep-toe pumps feature an undulating gold metal chain trim and a tan suede strip along their perimeter, as well as a hidden 0.25″ platform, and a slightly curbed 4″ heel.

Those who love exotic skins meanwhile, will ogle at the 4-inch-tall “Harlow” slingbacks, pictured after the jump, which feature matte gray, python print lambskin uppers with raised scales for a more rugged, textured feel; as well as a D’orsay-inspired cut and light gold trim with a slightly crackled finish for an even more indulgent, decadent visual effect.

Check out more photos after the jump, as well as prices for the styles shown!

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Pictured before jump: GlamRockChic “Roxanne” shooties, $160; GlamRockChic “Heart & Soul” shooties, $120; and GlamRockChic “Precious Metal” pumps, $230. Available at GlamRockChic.com

Pictured after jump: GlamRockChic “Harlow” slingbacks, $200; and GlamRockChic “Precious Metal” pumps, $230. Available at GlamRockChic.com

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