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Hello Kitty Beauty Launches With A Kittenish Ebay Event

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To celebrate the upcoming  launch of the highly anticipated Sephora.com collection, Sanrio and Sephora are teaming up with eBay to offer fans of the frisky kitty a chance to bid on exclusive makeup goods and VIP trips.

From January 17th through January 27th, users can log onto Ebay.com/SephorahHelloKitty and bid on a series of big-ticket items, including four limited-edition Swarovski crystallized brush sets. Pictured above, these exclusive, silver-and-black, molded Hello Kitty figurine cases are encrusted with Swarovski crystals and show the perky cat sitting pretty in a black romper, donning a striped bow above her ear. Not only would these add a coquettish vibe to any surface on which they sit, but they come equipped with five makeup brushes (hey, Hello Kitty is nothing if not resourceful). Other items up for auction include 50 compact mirrors signed by Hello Kitty designer Yuko Yamaguchi and two Bling Swarovski compact mirrors. Die-hard Hello Kitty fans can also vie for VIP trips to exclusive collection launch events in New York, Honolulu, or Los Angeles; these travel packages will include platinum tickets good for airfare to these destinations, hotel stays, and entry into the beauty events, where they’ll get to meet Yamaguchi, rub elbows with fashion and beauty glitterati, and explore the entire makeup collection first-hand. One hundred percent of the proceeds from the auction will benefit  the Starlight Children’s Foundation, which is devoted to improving the quality of life and care of chronically ill children. Mark your calendars and make sure to visit Ebay.com/SephoraHelloKitty on January 17th (or click on the link now to sign up for auction e-mail reminders).

Also, keep an eye out for the Hello Kitty Beauty collection, set to launch in late January exclusively at Sephora. The collection will include cheeky nail stickers for $5, a “Say Hello” palette with four eye shadow shades and four lip gloss colors priced at $35 (as shown above), a Swarovski-adorned hand mirror retailing for $350, a limited-edition fragrance, a series of nail lacquer in Hello Kitty-shaped bottles, and much more. We’ll be bringing you more details and swatches of those shortly, so stay tuned!

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