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John Frieda Full Repair Collection — Doing Damage Control



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You may want to change your hair color more often than Rihanna, or you may cling to your flat iron and blowdryer as if they were the last life rafts on the Titanic, but don’t think these frequent makeovers come at no cost. If you’re shedding more than a Saint Bernard puppy, the strands framing your forehead define gravity, or your ends are as frayed as the fur of a comic book cat after a dizzying twirl inside a clothes dryer, then it’s time to take a long hard stare at your hair care regimen and figure out how to mend the cycle of destruction. The John Frieda Full Repair collection consists of a range of haircare products that help women with dry, damaged, color-treated, and sensitized manes achieve their desired looks while protecting their hair from further damage.

Kao Brands was courteous enough to provide us at Sicka Than Average with a full range of products from the John Frieda Full Repair collection so we could offer you readers our honest opinion on what the line is all about. So, ladies, here goes.

The entire John Frieda Full Repair collection consists of hair care products enriched with Inca Inchi oil harvested from the Inca Inchi plant indigenous to the Amazon forests in Peru. This oil boasts an extraordinarily high concentration of essential fatty acids (84%), with over 48% of this figure consisting of Omega-3, which penetrates hair follicles, nourishing hair from deep within rather than simply coating it with nutrients that can’t quite move past the topical level. Not only does Omega-3 help to fortify hair and to boost luster, but it can stimulate hair growth and nourish the scalp.

On the cleansing front, then, you have the John Frieda Full Repair Full Body Shampoo and the Full Repair Full Body Conditioner, both of which feature Inca Inchi oil. But what’s the cleansing experience like, you ask? Well, when you apply the shampoo to your hair and massage it into your scalp, you’ll notice that it foams quite a bit. This rich lather is the result of the sodium laureth sulfate in the formula, but here’s the puzzling part: this controversial chemical has been proven to dehydrate hair and strip it of its color (being SLS-free has been a vital part of the philosophy behind lines like Wen by Chaz Dean and Pureology) so why would it be included in a cleanser specifically designed to repair damaged tresses? That being said, the shampoo does eliminate any dirt, oil, and residue, while also detangling strands thanks to the Inca Inchi oil in the formula. The detangling effect is essential in that, oftentimes, wen we shampoo hair that’s already overtaxed, we run the damage of incurring further breakage and aggravating the problem. When you follow up with the conditioner, your strands should be completely untangled and hair should feel silky, smooth, and a bit plumper. Once it dries, you’ll notice even more volume and bounce rather than hair looking toasted or fried.

The remaining four products in the collection focus on protecting hair when using hot tools to style it and on taming frizz and fly-aways. The Perfect Ends Sheer Mist, for example, is formulated to protect fine strands and should be sprayed throughout the hair, with a bit extra spritzed directly onto ends. The Perfect Ends Deep Infusion, meanwhile, is a slightly heavier product designed for women with hair of a medium to thick texture. You hence need to use this concentrated serum a bit more sparingly, pumping out a pea-sized amount onto hands and rubbing it between palms, then smoothing evenly onto hair. If your hair has bravely ventured to the front lines in the battle for style, combating the evils of excessive heat exposure and harsh chemical dyes, then it will most likely need the type of intensive therapy provided by the Perfect Ends Deep Infusion. The serum won’t just sit atop your mane, weighing it down and making it look like an oily mess, but it will instead penetrate strands, moisturizing the hair from within and hence making it look plumper and more voluminous. Will it somehow magically reattach split ends? Nope. But it can at least make them less visible and ward off future damage. If your main concern is restoring volume to limp tresses, then you’ll appreciate the Protecting Root Lift Foam, a mousse-like product that adds some oomph to hair while also protecting it from potential heat damage.

The most jaw-dropping, star-power-worthy product in this collection is the Touch-Up Flyaway Tamer, the handiest, most purse-ready haircare offering since Ted Gibson’s Hair Sheets. This slim tube features a mascara wand-like applicator that you brush onto trouble spots when you’re out on the town, so that you can instantly manage those pesky broken and frizzy hairs that seem to poke their heads at the most inopportune of times. The gel-like substance dispensed by the wand keeps tresses in place without drying them out further (as gel would, in fact, do) or leaving any flaky, dandruff-like residue. A magical wand for less than $10? Believe it, ladies!

John Frieda Full Repair Shampoo, Full Repair Conditioner, and Full Repair Protecting Root Foam, $6.99 each. John Frieda Full Repair Perfect Ends Deep Infusion, Full Repair Perfect Ends Sheer Mist, and Full Repair Touch-Up Flyaway Tamer, $9.99 each. Available at food, drug, and mass retailers nationwide.

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