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Sicka Than Average Chosen To Participate in Time Warner Center’s Fashion Bloger Forecast !



It’s celebration time, chicas! To paraphrase the words from Zhané’s “Hey Mr. DJ” hit, it’s Friday, the weekend is here, and I need to unwind — and I’m sure all of you do too. And, in addition to the weekly T.G.I.F. exhales, there are plenty of reasons for revelry. For one, the countdown to the Royal Wedding is officially over, and I’m sure many of you will be hosting viewing parties this afternoon, sipping cocktails while you dissect every aspect of the televised celebration, from Kate Middleton’s bridal gown to the her choice of bouquet flowers.

So, given your jubilant spirits, it seems like the perfect time to share some exciting news of my own: shopping, dining, and entertainment destination Time Warner Center selected Sicka Than Average to participate in its first-ever Fashion Blogger Forecast campaign, along with the New York-based blogs Born & Bread, My Style Pill, and The Fashion Reporter. Each of us selected to participate in the campaign were asked to create an on-trend look for a specific experience at Time Warner Center (be it a performance at Jazz at Lincoln Center or a nightcap at A Voce) using apparel and accessories purchased at The Shops at Columbus Circle.

My personal challenge: to style an ensemble for a “Girl’s Night Out” at the Rande Gerber-owned Stone Rouse Lounge, located on the fourth floor of Time Warner Center. The after-hours look will consist of pieces purchased from some of my favorite boutiques inside Time Warner Center, and I’ll be documenting my shopping spree so you can see how I came about putting together the final ensemble. Fun, right?



This weekend, then, I’ll be heading down to Columbus Circle and perusing through some of my favorite shops inside Time Warner Center. I’m sure I’ll take a few detours along the way — after all, aside from clothing stores, TWC houses a Sephora (among other beauty shops like Aveda ), a Borders bookstore, and some top-notch eateries (like Chef Marc Murphy’s Landmarc bistro), plus it’s always hosting great events like book signings and art exhibits (there’s currently a Salvador Dali exhibit that I’ve been dying to check out) — but I do plan to shop my little heart out and find the perfect outfit for my night out on the town. At the top of my priority list is visiting the following five stores: Stuart Weitzman, bebe, BOSS Hugo Boss, A/X Armani Exchange, and True Religion.


Logo_Stuart-Weitzman                  Logo_bebe







Ultimately, I’m hoping to find a nice dress in a vibrant shade (orange, red, coral, honeysuckle, and emerald green are all great for this warmer weather) that will hug all of my curves, a pair of sky-high heels that speak to the current style trends (perhaps some color-blocked platforms, some fierce animal print pumps, or a great wedge), and tons of rock-‘n-roll flavored jewelry and accessories (punk-flavored accents with spikes and studs continue to prevail, and necklaces with snake, elephant, zebra, and insect motifs are abundant for spring).

On Monday, I’ll share the details of my shopping spree and let you in on my final picks, so stay tuned! And, best of all, there will be a giveaway launching next week so keep an eye out for that as well! The winner will be announced on Time Warner Center’s Facebook page.






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