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Jump The Broom And Jump For Joy With Urban Decay’s Urban Bride Makeup Kit


Wedding season is in full swing (just ask the staff at Kleinfeld Bridal in NYC), which is why the timing is perfect for the launch of Urban Decay’s The Urban Bride Kit, a limited-edition set packed with beauty essentials for the altar-bound gal and her ladies in waiting (otherwise known as bridesmaids). The Urban Bride Kit is packaged inside a white keepsake box, the top of which is printed with illustrations of rose vines, Chantilly lace embroidery , dangling chain and pearl strands, ribbons, and chandelier-like accents — all in Urban Decay’s signature purple hue. The sides of the box, meanwhile, feature cris-crossed lines that mimic fishnet stockings, adding a can-can vibe. When you lift the fold-over lid, you’ll find the six beauty essentials in the kit, all tucked into their specific slots, a backdrop of graffiti-like roses splashed with playful neons and bright hues like chartreuse green, fuchsia, deep purple, and turquoise. The visual result is daintily feminine meets inked-up, rock-loving, leather-draped cool.

The Urban Bride set features the following travel-sized products: Razor Sharp Ultra-Definition Finishing Powder, which I have yet to try but which is said to leave skin looking so radiant and wrinkle-free, you’d think it had been airbrushed (because, after all, any girl  will want the “blushing” part of the “blushing bride” part to ring true); the inimitable Eyeshadow Primer Potion, which will keep the bride-to-be’s eye shadows in place even as she boogies the night away at her reception, leads guests in the electric slide, tosses her bouquet, munches on frosted cake, and heads to the honeymoon suite; the Supercurl Curling Mascara to lengthen and volumize lashes so the bride can bat them at her betrothed all the more demurely; the Lip Junkie Lipgloss in Midnight Cowboy, one of my favorite shades, which gives lips a shimmering fleshy look that’s natural but packs a slight flashiness that makes it edgier than its counterparts; the All Nighter Long-Lasting Makeup Setting Spray, an oil-free formulation that will keep makeup looking fresh and smudge-proof for over 8 hours (seriously, we’ve tested it ourselves!); and the Marshmallow Sparkling Lickable Body Powder, an edible powder that will make the bride glimmer like the prize she is and taste better than the catered cuisine at the reception, setting the mood for an even more unforgettable wedding night.

Like Gwen Stefani, who favored a dip-dyed pink wedding gown instead of a traditional white number, the urban bride bucks convention, celebrating her nuptials in a way that is true to her fiercely independent spirit. If the bride in your life is a style provocateur like Stefani, then the Urban Bride set will put a smile on her face — and hey, she can store all the memorabilia from her wedding (invitations, hair pins, table cards, etc.) in the artful box well after she’s said her vows.

Urban Decay Urban Bride Kit, $42. Available at UrbanDecay.com


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