TOMS Takes Its “One For One” Ethos Into The Realm Of Vision
TOMS Classic 101
TOMS Classic 201
TOMS Classic 301
Talk about a vision of love! As of last September, socially-minded footwear brand TOMS had donated shoes to over a million children in impoverished communities around the world, thereby helping these kids avoid long and often painful barefoot treks to school,medical facilities, and clean water sources. This feat was accomplished via the brand’s central One for One movement, through which the company pledged to give a pair of shoes to a child in need for each pair of shoes purchased. The launch of the new TOMS sunglasses collection represents this next frontier in the One for One movement: with every pair of shades purchased, TOMS will —at least symbolically — bring sight to a person in need by funding any necessary optical exams, paying for prescription glasses when necessary, and footing the bill for any necessary eye surgeries.
The three introductory frame styles were fashioned to resemble some of the most iconic silhouettes in the history of sunglasses and, hence, they all boast deliberately simple names: Classic 101, Classic 102, and Classic 103.
The Classic 101 frames, for example, resemble the beloved Ray-Ban Wayfarer style, which was first introduced in 1952 and which was embraced by all subsequent generations, becoming synonymous with everyone from Bob Dylan to Tom Cruise (who famously wore the shades in 1983’s Risky Business). The difference between the TOMS Classic 101 sunglasses and the Ray-Ban Wayfarers lies in minuscule details: instead of a single metal accent at the temples, the Classic 101s feature two tiny studs on each side; hand-painted stripes adorn the tips of the arms; and some of the colorways chosen are meant to mirror other nations’ official flags (as with the light blue and white combination meant to represent Argentina), symbolically creating sense of solidarity and raising awareness about the global nature of the sight-giving task at hand.
In keeping with the retro motif, the Classic 201 shades are oversize, rounded plastic frames like those made eternally stylish by the inimitable Jackie O, again featuring three hand-painted stripes along the arms: one to represent you (the customer), one to represent the person to whom you’re giving the gift of sight, and one to represent the TOMS brand.
Last, there’s the Classic 301 style, which nods to the metal aviator frames Ray-Ban designed for military fighter pilots back in 1937 and which later became must-have accessories among American youths. The Classic 301 shades are available in either silver- or gold-toned metal, with walnut wood strips along the arms and the collection’s signature three-stripe details.
Check out a few of the colorways available above!