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New From FLUD Watches: The Exchange in Gingham

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The pattern most closely associated with picnic blankets, gingham, has never looked more streetwise thanks to FLUD Watches' latest rendition of its best-selling The Exchange style. Though we swooned over the Mondrian-esque plaid print style and the Gucci-inspired number with the black, red, and green striped nylon band introduced last summer, the latest iterations of the classic Exchange model draw inspiration from a most unlikely source, finding a way to make the print favored by Dorothy in Wizard of Oz sleek, modern, and ultra cool. 

Like its predecessors, FLUD's attention-seeking The Exchange in Gingham ($90 at FludWatches.com) features an oversize round case and face measuring 50mm in diameter; a stainless steel bezel coated in either black or white enamel, with the steel edges visible along the inner and outer ridges for a subtle industrial vibe; an off-centered, silver, pewter or gunmetal gray dial with sunbeam-like strips emanating from the circle's center, which itself bears the the minute, hour, and watch hands (as well as the FLUD logo); a gingham-patterned dial covering the surface area below this smaller, off-center dial; and two interchangeable silicone straps to match the chosen colorway.  

The FLUD Exchange Gingham watch is available in three colorways: a red-and-white gingham dial with white and red silicone straps; a black-and-white gingham pattern with black and white silicone straps; and an Americana-esque, red-and-blue gingham print dial with black and white silicone bands. I'm particularly fond of the red-and-white gingham model since it reminds me of the retro swimsuits and halter swing dresses sported in '50s-era pin-ups.

 Life may not be a picnic, but choosing a butter-y smooth watch can be thanks to FLUD!

 

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