Kimora Lee Simmons Expands Her JustFabulous VIP Membership Site To Offer Fun and Affordable Jewelry
Thought Kimora Lee Simmons would switch from the fab lane to the quiet roadside after her 2010 split with Baby Phat, where she served as President and Creative Director? Think again! The former model is a mother of three (two daughters with her ex-husband, Def Jam co-founder Russell Simmons, and a 3-year-old son with new husband, actor Djimon Hounsou), but her domestic obligations have never slowed her down. Over the years, Simmons has juggled a plethora of projects: she authored the 2006 self-help book Fabulosity: What It Is and How to Get It; has spent four years starring in her own reality TV show, Kimora: Life in the Fab Lane; has launched five fragrances, including Baby Phat's Dare Me; and has designed Hello Kitty jewelry pieces for Sanrio.
Nowadays, the larger-than-life fashion icon is focusing most of her creative energy into her new VIP membership program, JustFabulous. By becoming members of JustFab.com, women can gain access to exclusive and fashion-forward handbag, shoes and, now, jewelry pieces. When they sign up for the service, users take a style personality quiz which is then assessed by the company's fashion experts so that they can create a list of personalized recommendations, helping shoppers find the pieces that best fit their aesthetic. Members pay $39.95 a month, a price that includes one piece of jewelry hand-picked by the style experts at JustFabulous. Members can, of course, purchase additional pieces each month if they so desire and exchange or return any items that aren't to their liking. Plus, if they'd rather not make a purchase on a particular month, they can select the "Skip This Month" option in their accounts and forgo the monthly charge. Easy enough, right?
As the President and Creative Director of JustFabulous, Kimora Lee Simmons brings her bold, brazen sense of style to her designs, while also forgoing the more gaudy elements associated with Baby Phat's pieces (such as the oversize logos, the abundance of pink, and the irksome cat motif). Best of all, the majority of these pieces look trendy but expensive so that, for only $40, you'll get a statement-making accessory that looks like it cost well over $100.
Take, for example, the Say A Little Prayer For Me Necklace ($49.95 at JustFab.com), pictured in green at top and in blue last from top. The multi-strand necklace measures 20" in length and features an explosion of glossy round beads strung together like prayer beads (hence the clever "Say A Little Prayer for Me" title, a nod to Dionne Warwick). The two-tone color scheme of the beads used, meanwhile, creates an ombre-like effect that adds a worldly, free-spirited, Bohemian vibe.
If you're more of a biker babe, check out the Lustrous Tough Cuffs ($49.95 at JustFab.com) pictured second from top, a two-piece set that includes: a brass-toned cuff with a hammered texture along the center, cable chain detailing along the top and bottom edges, and a row of prong-set square black gems, copper-toned or clear round cubic zirconias, and domed, silver-toned studs; and a second, high-polish metal cuff with chain link strands of different widths running horizontally across its surface, each row parallel to the next.
Those who love chandelier-style earrings and old world elegance mwill likely gravitate to the mirrored found in the glamorous Silver Screen Siren Set ($39.95 at JustFab.com), which includes a gleaming bangle and dangling hoop earrings (pictured third and fourth from top). The bracelet measures 1" in width and features mirrored pyramid-shaped studs atop a crackled-looking silver base, while the 3"-long earrings feature hoop shapes made of oversize, ice cube-like, clear rhinestones.
For a Cleopatra-meets-Sons-of-Anarchy effect, meanwhile, check out the Retro Rider Necklace ($49.95 at JustFab.com), a choker-style piece featuring a tarnished-looking, brassy curb link chain strand along the bottom rim; a row of faceted, round, clear rhinestones; a smaller row of round clear cubic zirconias above it; and a strip of brass chains featuring spiral-like details at the top.
Every month, new jewelry pieces are introduced, so you'll never grow tired of the selections. Plus, with a personal shopping assistant on deck, you can get exactly what you need without having to sort through a mountain of options. Efficiency and fabulosity: two things Kimora knows well.