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Sleep To Dream With The Josie Natori for Target Collection of Lingerie and Loungewear


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Manila-born lingerie designer Josie Natori has built an empire by seamlessly merging Asian-influenced visual elements and silhouettes with traditionally European cuts, materials, and finishes. In the days of real-time media, economic globalization, and crossover music and film, cultural identifiers are becoming less pronounced. Aesthetic sensibilities are also more fluid these days, as each region looks to its neighbors for information and inspiration. Natori’s cross-cultural vision, then, seems more poignant now than ever before.

The new Josie Natori for Target collection reflects this vision, with Eastern-flavored floral patterns, kimono-inspired shapes, and color schemes that celebrate ancient Asian culture. Perhaps the best example of this Asian influence is the Josie Natori for Target Women’s Robe ($34.99 at Target.com), an above-the-knee cover-up with kimono-style long sleeves made of nylon, equipped with a belted waist with red tassle accents at the ends and a banded shawl collar, boasting a satin-like gleam, and featuring a red embroidered dragon design along the back.

Once you open the robe for the grand reveal, you can bring out your frisky side with the Josie Natori for Target Teddy ($24.99 at Target.com), shown second from top, which features a V-shaped neckline, two thin spaghetti straps along the shoulders, a slightly fanned, skirt-like shape at the hips, lace details along the neckline and hems, and snap closures at the crotch for added convenience (easy access, anyone?). Though there’s a Parisian feel to the teddy’s shape, the cherry blossoms, chrysanthemums, and dianthus florals adorning the fabric, along with the round, sand-dollar like shapes, reference ancient Japanese fabrics.

If you prefer more functional lingerie that can transition from day to night (and which can come in handy for an impromptu striptease), check out the Josie Natori for Target Push-Up Bra ($19.99 at Target.com), a black padded bra made of 81% nylon spandex and featuring an underwire, adjustable elastic straps, and crochet-style lace trim along the band and the outer edges of the cups. To stay perfectly coordinated, nab the matching Josie Natori for Target Thong ($9.99 at Target.com). The combination of vibrant red, carnation pink, and crisp white infuse a bit of a manga feel to the playful lingerie set.

The most vibrant piece, in terms of color, is indubitably the Josie Natori for Target Chemise ($24.99 at Target.com), a 100% polyester, racerback-style tank cami in a cherry red color with an elaborate scenario involving violet peonies and dahlias, white chrysanthemums and pansies, and the outline of a towering dragon.

More casual pieces include the Josie Natori for Target Hooded Sleep Top ($34.99 at Target.com), pictured after the jump, a black, poncho-style pullover top with a hood trimmed in red, flared sleeves with red piping, and an oversize front pocket with red trim along the curved side openings. Made of 57% cotton, this mid-weight hooded top is ideal for lounging around the house on colder autumn days, when you’re also likely to prefer the coverage offered by the Josie Natori For Target Pajama Pant ($29.99 at Target.com), which are made of 100% cotton and feature an elastic waistband, functional front pockets, and wide black banded strips along the bottom of the hems.

If you live in a warmer climate might prefer sleeping in the Josie Natori for Target Floral Print Cami Set ($24.99 at Target.com), shown after the jump, which features a scoop neck cami top made of 95% nylon and 5% spandex and featuring red lace trim along the neckline and red elastic bra straps, along with matching briefs also featuring a red lace trim along the waist and seams.

Imagine a Chinese New Year dragon dance, a geisha in full makeup and her perfectly folded kimono, a Zen garden, Kakunodate’s cherry blossom festival, a Parisian boudoir, and 1920s flapper fashion and you’ll get an idea of all the aesthetic forces at work in the Josie Natori for Target collection. Take a look at more pieces after the jump!


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