Ice On My Wrist — Swatch Presents Limited-Edition Lucky Snow Watch
Even if you live on the Equator, you can still enjoy a White Christmas courtesy of Swatch. The Swiss watch brand has just unveiled a limited-edition timepiece with a snow globe positioned over the dial. Part conversation piece, part wearable art, and part quirky fashion statement, the Swatch Lucky Snow Watch ($100 at Store.Swatch.com) takes the snowy wonderland motif to the Eastern hemisphere — more, specifically, to Shanghai.
The Swatch Lucky Snow watch, then, celebrates China's most heavily populated city, with visual references to both ancient and modern times. The packaging focuses on the city's current status as a booming financial center, fashion hub, and technology hot spot, with a detailed rendition of the Pudong skyline, with skyscrapers lining the banks of the Huangpu River and fireworks exploding in the sky as if celebrating Chinese New Year. The watch itself, however, pays homage to Shanghai's history with a deep burgundy red strap and, inside the snow globe, a tiny pagoda much like the Longhua Pagoda.
Realists may be scratching their heads wondering how precisely one might read the time through a snow-filled dome, but rest assured: the decorative snow globe snaps onto the watch case over the dial and can just as easily be removed when time is of the essence.
Available in a limited edition of 7,777 pieces, each individually numbered, the Swatch Lucky Snow Watch is meant to bring good fortune (hence the choice of red for the strap, a color typically associated with good fortune in Chinese culture) and, of course, lots of joy.