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Privet House Settles into The Shops at Target

Privet House at Target Bowls, $3.49 each at Target stores and Target.com

Privet House at Target Round Trays, $19.99 each; Privet House at Target Large Wicker Glass, $5.99; and Privet House at Target Small Wicker Glass, $5.49. All available at Target stores and Target.com

Privet House at Target The Privet Dream House Wirework Centerpiece, $24.99 at Target stores and Target.com

Privet House at Target Fleurs Vase, $14.99, and Privet House at Target Bloom Planter, $9.99. Available at Target stores and Target.com

Privet House at Target White-Washed Baskets, $34.99 each at Target stores and Target.com

Privet House at Target Stationery and Rubber Stamp Set, $12.99 at Target stores and Target.com

Privet House at Target Wine Totes, $9.99 each at Target stores and Target.com

If you’ve been following Target‘s merchandising (and marketing) strategy over the years, you’re probably well aware of the retail chain’s long history of teaming up with designers and tastemakers in various realms — from its strategic partnership with the interior design and architecture gurus at the Michael Graves Group, a collaboration forged in 1999 that enjoyed 13-year run, to an alliance with fashion designer Isaac Mizrahi, which launched in 2003 and lasted a full five years, helping to establish Target as a prime destination for fashionable but frugal fare. Limited-edition collections with buzz-y fashion, jewelry, accessories, and home accent designers like Proenza Schouler, Paul & Joe, Erickson Beamon, Calypso St. Barth, Liberty of London, Anya Hindmarch, Hollywould Shoes, Luella Bartley, Jason Wu, Mulberry, Gryphon, and many others have followed, sending bargain-hunting fashionistas into a tizzy.

Building upon the company’s history of encouraging up-and-coming designers and on-the-verge retail entities, Target has launched its The Shops At Target initiative, officially launching this Sunday, May 6th. To kick off the design-driven initiative, Target’s merchandisers and brand strategists hand-picked five independent boutique stores and collaborated with their owners to create an assortment of goods consistent with each company’s heritage and aesthetic, all bearing lower price points that will appeal to Target shoppers. The first flight of The Shops at Target features five collections from five specialty US stores: San Francisco’s The Candy Store, Miami’s The Webster clothing boutique, Boston’s quirky pet store Polka Dog Bakery, Aspen’s apothecary Cos Bar, and Connecticut’s housewares and home accent shop Privet House.

The Privet House for Target collection includes everything from pouf-style rope ottomans to charming white-washed wicker baskets, rustic wine totes made of a burlap-like material, galvanized metal watering cans, and plates, glasses, trays, and bowls featuring charming Boho-chic patterns (from a Chinese-inspired geometric pattern involving conjoined manji symbols to lush floral illustrations and  ’70s, Palm Beach-esque prints involving rows of circle outlines or a country chic wicker-style pattern). Much like Suzanne Cassano and Richard Lambertson’s store, the collection’s offerings feel like they were picked up from bazaars all over the world. While the tableware includes some Asian motifs, for example, hammered metal vases and flower pots feature words like “Fleur” emblazoned across their exteriors for a quaint Parisian feel and straw baskets and ottomans add a Moroccan or even Turkish vibe to the full spectrum of goods. The color palette — which focuses on warm coral red, lime green, neutral tan, sand, and beige tones, white, black, and jade green — adds a retro feel to the collection that increases its appeal, making the goods feel like treasures from eras past (and, of course, the faded stamp effect on the exterior of the canvas totes and wine covers also up the antique-y vibe, making the goods feel lived-in and rife with history).

Above, you’ll find some of my favorite pieces in the collection — from melamine plates and round serving trays to roomy baskets, a wire centerpiece resembling a bird cage,  and a stationery set with rubber stamps bearing messages like “Cheers!,” “Happy Birthday,” and “Thank You.”  After the jump, you’ll find even more treasures — among them canvas totes, lightweight outdoor rugs, and a two-tiered tray for displaying baked goods.

Check out the entire selection and make sure to visit your local Target store on May 6th!

 

Privet House at Target Canvas Totes, $19.99 each at Target stores and Target.com

Privet House at Target Tiered Wire Swivel Tray, $29.99 at Target stores and Target.com

Privet House at Target Silhouette Trays, $14.99 each. Available at Target stores and Target.com

Privet House at Target Neutral Rope Pouf, $79.99 at Target stores and Target.com

Privet House at Target 2-qtt. Galvanized Watering Can, $19.99, and 6-qt. Galvanized Watering Can, $29.99. Available at Target stores and Target.com

Privet House at Target Dinner Plates, $3.99 each; Salad Plates, $3.49 each; Bowls, $3.49 each; Highball Glasses, $3.99 each; Double Old Fashioned Glasses, $3.49 each; and Appetizer Plates (set of 4), $12.99. All available at Target stores and Target.com

Privet House at Target Outdoor Rugs, $19.99 each at Target stores and Target.com 

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