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Prepare To Be Admired With Anastasia Beverly Hills’ See And Be Seen Kit

Those of you who watch Mad Men might recall a particularly poignant scene in which Joan, bemoaning her impending divorce and reminiscing about the days when potential suitors would shower her with flowers, told Don ever so coyly, “My mother raised me to be admired.” That philosophy could very well have been Anastasia Soare‘s inspiration when she developed the limited-edition Anastasia Beverly Hills See and Be Seen Set ($44 at Sephora stores and Sephora.com). A celebration of scene-stealing Los Angeles “It Girls” and camera-loving neophyte actresses, this five-piece makeup set is meant to keep you paparazzi-ready day or night.

Packaged in a black box with a fold-over flap revealing images of the items inside, along with graphics of two unfurled film reel strips, the See And Be Seen Set includes the following products:

  • Tinted Brow Gel in Caramel — a new edition of Anastasia’s classic brow gel in a honey gold shade that’s best suited for caramel blonds and brunettes with light butterscotch-like shades.
  • Illumin8 Eye Shadow Duo in On Set — a versatile eye shadow duo incorporating a seashell-esque pink champagne hue and a deeper copper gold shade, both featuring an all-over metallic sheen.
  • Hydrafull Gloss in Heiress and Plastic — moisturizing glosses in a vibrant hot pink (Plastic) and a candy watermelon color (Heiress).

After the jump, you’ll find swatches of all the products in the kit, along with a sample look created.


As with all of Anasasia’s Hydrafull Glosses, these two feature: sunflower seed oil, a great source of beta-carotene, which is effective in neutralizing free radicals and therefore keeping visible aging signs from emerging prematurely; castor oil, which forms a protective coating when applied to lips, locking moisture in; jojoba seed oil, a moisturizer with antibacterial and anti-inflammatory properties; and camellia sinensis leaf extract, an antioxidant-rich substance believed to have anti-aging benefits, smoothing fine lines and wrinkles.

In terms of these specific glosses, both are richly pigmented but deliver sheer coverage and a high-voltage, vinyl-like finish. The Plastic Hydrafull Gloss is the type of bright pink we associate with Barbie’s Dream Car and Dreamhouse, while the Heiress Hydrafull Gloss is an icy watermelon shade with a touch of a cherry candy tint.

Check out the two shades below:

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The Illumin8 Eye Shadow Duo in On Set features two metallic hues perfect for summer, when gold, copper, and bronze shades accentuate sun-kissed skin, making everything glisten seductively. Both eye shadows were formulated with Anastasia’s trademark  Youthful Synergy Complex, which includes vitamins A, B, C, E and F, as well as brown algae, macadamia, and a Balkan Botanical Infusion, all of which are designed to hydrate, soothe, and nourish skin, moisturizing the tender lid area and minimizing the appearance of fine lines and wrinkles so that color goes on more smoothly and looks more vibrant when applied. When these hydrating ingredients are mixed in with the pigments used to create these shades, the result is velvety soft eye shadows that seem to caress the skin and yet adhere superbly to the lid area for maximum color pay-off.

The On Set duo is a beach-to-red-carpet combination incorporating a rosegold hue with a pink champagne tint accompanied by a deeper, almost Etruscan gold shade with copper undertones.

Here’s what the two eye shadows look like on skin:

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Last but not least, there’s the Tinted Brow Gel in Caramel, a light honey-meets-amber shade that’s suitable for women with golden blond strands or very light brown hair. To use, you simply take the mascara-like spool applicator and brush it onto your brows, thereby keeping them in place, filling in any gaps, and achieving a more defined brow line.

Here’s what the color looks like on skin (though keep in mind, of course, that the Brow Gel is meant to be brushed onto hair and its tonality will appea difderent depending on your natural brow color):

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Last but not least, here are some photos of a no-fuss look created with the products in the Anastasia See and Be Seen Kit. On the eyes, I’m wearing both shades in the On Set Eye Shadow Duo (the lighter hue along the lid and crease, with the darker gold shade blended into the outer corners and the outer half of the crease), topped off with two coats of MAC’s new Extended Play Lash Mascara. On the lips, meanwhile, I’m wearing the Anastasia Hydrafull Gloss in Plastic for a pop of pink color. Check it out!

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