Pureology Precious Oil Versatile Caring Oil — Green Seal Certified and Consumer Approved
Whereas most hair care brands have undergone major transformations, tweaking their formulas to make them more eco-friendly and less reliant on harsh chemicals that can prove abrasive to strands and toxic for the environment, being green is part of Pureology‘s DNA, insisting on natural ingredients, biodegradable and recyclable packaging, and sustainable practices from its very inception. Now, Pureology is taking its environmental commitment a step further, releasing the first-ever beauty product to be certified by the eco-minded non-profit organization Green Seal in the Personal Care and Cosmetics category. The product in question: the new Pureology Pecious Oil Versatile Caring Oil ($40 for 4.2 oz. Visit Pureology.com for salon locations).
Not only is the Pureology Precious Oil Versatile Caring Oil paraben-, silicone- and sulfate-free, but it’s 100% biodegradable, with its formula consisting primarily of natural botanical oils that can hydrate hair, seal in moisture, resurface strands for an overall smooth and silky texture, improve elasticity, and boost shine. Four oils are used to deliver the desired results. First, there’s coconut oil, a highly stable substance known for its ability to retain moisture. Coconut oil contains such nutrients as: the saturated fatty acid lauric acid, which the body converts to the monoglyceride monolaurin which, in turn, destroys lipid-coated viruses and bacteria, thereby contributing to scalp health and hair growth; capric acid, a natural antimicrobial and antibacterial agent; and vitamin E, which conditions the hair and protects it from UV rays and other free radicals. Second, there’s sunflower seed oil, which contains vitamins A, B1, B5, B6, C, and E, along with linoleic acid, an Omega 6 fatty acid that safeguards the hair against moisture loss and stimulates hair growth, and oleic acid, an Omega-9 fatty acid that easily penetrates the hair cuticle and enters the cortex, helping to plump each strand. Next, there’s olive oil, which is rife with both saturated fatty acids (mainly palmitic acid) and unsaturated fatty acids (primarily oleic acid, linoleic acid, and palmitoleic acid). For centuries, olive oils has been used to stop the hair damage cycle, mending split ends, taming frizz, controlling flyaways, preventing future breakage, and smoothing the cuticle’s surface area. The restorative wonder oil also helps to boost shine, leaving even the dullest strands looking significantly more lustrous. Last, there’s jojoba seed oil, a liquid wax that forms a non-greasy protective coating that locks in moisture and prevents bacteria and free radicals from penetrating through this invisible barrier.
Designed specifically for color-treated hair that has lost its elasticity, softness, and luster, becoming dry, porous, and unruly, the Pureology Precious Oil works to reverse damage while simultaneously safeguarding hair color. See, in its natural state, the hair cuticle features a protective, hydrophobic (water repellent) layer comprised mainly of fatty acids derived from the hair’s natural oils. When hair is colored, however, this protective coating (known as the F-layer) is compromised and stripped away, so that hair becomes hydrophilic (meaning it attracts water) and, as a result, mechanical friction increases (contributing to more static, fly-aways, and breakage), color washes out easily, and nutrients aren’t fully retained. The Pureology Precious Oil helps to restore hair to its pre-coloring hydrophobic state through the usage of lightweight oils known to easily penetrate the hair cuticle and to mimic the performance of the fatty acids that once comprised that prized F-layer.
I’ve been smitten with this product since being introduced to it at a press preview earlier this spring. As part of the press presentation, I was treated to a wash-and-style session in which only products from the Pureology Precious Oil line were used (I won’t divulge any more secrets, except to say that there are other products in the line that will hit shelves in August). The stylist that tended to my ravaged tresses applied quite a bit of the Pureology Precious Oil to my damp strands, a true testament to its sad state since only 2-3 drops tend to suffice for most women — but, then, as you loyal readers know, my hair is a light blond hue that’s light years away from my near-black natural shade and, as a result, has become rather dry and hard to manage. Once he smoothed the oil onto my hair, he then proceeded to dry it using a blow dryer and a diffuser, making sure to have it at the warmest but lowest setting. Aside from the Pureology Precious Oil, the only other product used on my mane was the Pureology Illuminating Curl 24 Hr Shaping Lotion. Once my hair was fully dry, my curls —which have been practically obliterated due to the years of chemical processing — actually reappeared with full force, appearing bouncy, lithe, and sinuous, with excellent definition and free movement. Best of all, my hair felt soft and smooth, so that I could run my fingers through my hair effortlessly without sacrificing my curl pattern or running the risk of my ‘do going flat.
Now, since the four oils used to develop the Pureology Precious Oil Versatile Caring Oil are commonly found in other hair care products, I have to assume that the key to this particular product’s stellar performance is the ratio of each oil used. Pureology will not disclose the exact percentage used per oil type (which is rather wise of them, given that A+ formulas should be kept under lock and key), but I’m inclined to think that sunflower seed oil and olive oil are the key players here.
Whatever the magical recipe, Pureology has certainly found it — and calling it precious is far from a stretch.