Ron English’s Teal Edition Fat Tony Figure Goes On Sale Thursday!
You’ve likely heard all the hubbub about cereal companies aggressively advertising their least nutritious offerings to children. A recently published Yale Rudd Center for Food Policy and Obesity study revealed that, overall, cereals marketed to children contain 56% more sugar and 50% more sodium than those catering to adults — a bitter pill to swallow in a nation plagued with an obesity epidemic. Street artist, painter, illustrator, and toy designer Ron English is well-known for subverting the messages communicated on billboards by big money corporations, even creating characters that poke fun at recognizable brand logos and icons. His “Fat Tony” figurine is a prime example of English’s irreverent approach to art, which is meant to both entertain and educate, shedding light on truths about disturbing cultural phenomena. The latest take on this vinyl figure is the Ron English Teal Edition Fat Tony ($99.99 at Popaganda.com), which pokes fun at cereal brands peddling their sugar-loaded cereals to children by taking a decades-old icon, Tony the Tiger, from a strapping, muscular, corpulent figure to an overweight fella with a pear-shaped body, chipmunk-like chubby cheeks, and no visible neck.
Standing 9″ tall and featuring articulated arms, the Teal Edition Fat Tony is available in a limited edition of 100 pieces — all signed by Ron English and available exclusively at Popaganda.com. The toys are all packaged in a box fashioned after a Frosted Flakes box— but with a few wise-cracking alterations, of course. Rather than being called “Frosted Flakes,” this cereal is named “Sugar Frosted,” suggesting that sugar is the primary ingredient and omitting any mention of flakes or grains. Similarly, the cursive orange letters associated with the Kellogg’s logo instead read “Killkidds” and the tagline above it reads,”A Delicious Shortcut to Attention Deficit Disorder.” Talk about pinpointing uncomfortable truths!
The Teal Edition Fat Tony goes on sale this Thursday, June 28th, at Popaganda.com