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Illamasqua Human Fundamentalism Makeup Collection — An Alter Ego Experience


Illamasqua Spring 2012 collection

Most makeup collections are a celebration of the ego, but Illamasqua’s Human Fundamentalism range emphasizes another realm of the psyche: the id, the theoretical mental compartment (so to speak) encompassing all of our  instinctual drives. Whereas reason prevails in the ego and religious or moral concepts dictate the workings of the superego, the id is an unregulated and chaotic realm, driven merely by impulse and the desire for pleasure. The Human Fundamentalism collection encourages women to liberate themselves from outside expectations of who they should be and how they should look, instead celebrating their individuality by tempering the workings of the ego and tapping into the id, indulging their instincts instead of allowing fear and conformity to emerge as victors.

In order to entertain their most risqué beauty fantasies, their strangest makeup musings, their most off-the-cuff fantasies about who they could and would be if undeterred by creatively  limiting notions of propriety or normalcy, women are encouraged to embrace their extraordinary natures — however eccentric they might be. After all, it’s these idiosyncrasies, these remarkable oddities, that truly make us individuals rather than part of some monolithic group.

Illamasqua has always advised women to embrace their own individuality — regardless of whether society responds with acceptance. The Human Fundamentalism collection,then, is a perfect reflection of the brand’s philosophy and mission. To that end, the collection incorporates bold bursts of fully saturated color tempered by the occasional neutral tone. For instance, the collection includes the new Neutral Palette ($42.50 at Sephora.com), a quartet of powder eye shadows in earthy tones like Stealth, a buttermilk cream with a matte finish; Wolf, a muddy chocolate brown with a matte finish; Vintage, an antique-looking gold shadow with a matte finish that’s exclusive to this palette; and Obsidian, an asphalt black shade with glistening metallic micro pearls. This quad is paired with the Fundamental Palette ($42.50 at Sephora.com),  which exudes an ’80s pop vibe thanks to its vibrant, finger painting-worthy colors and its whimsical juxtaposition of textures — from the  Powder Eye Shadows in Bold, a canary yellow, and Inception, a dark violet, to the pewter-colored Liquid Metal hue and the mint green Cream Pigment.

 The four Powder Eye Shadows ($20 each at Sephora.com) in the collection are all designed for adventurous makeup trysts. There’s Burst, a Phthalo Blue shade that reminds me of aquatic locales and tropical lovebird feathers; Pivot, an acid green hue with yellow undertones that might remind you of a keel-billed  toucan’s elongated beak; Cancan, a matte, medium-tone violet hue; and Sex, Illamasqua’s first matte white powder eye shadow (which is amazing not just worn along but as a tool for diffusing and blending shades).

In keeping with this color scheme, two new Nail Varnish shades ($14 at Sephora.com) were introduced: Stance, a fuchsia-violet hybrid worthy of raspberry hydrangeas, and Nomad, a creamy jade shade with a deliciously glossy finish. Both nail polishes are richly pigmented, offer long-lasting shine, and can weather most chip-producing endeavors and emerge scratch-free.

On the lip front, two new shades were introduced: the Lipstick in Box ($22 at Sephora.com), a long-lasting, comfortable-on-your-pout, sex-on-a-stick shade of scarlet red with a matte finish; and the Intense Lipgloss in Fierce ($20 at Sephora.com), a violet-esque purple reminiscent of a grape-flavored Nerds candy.

Since I’m as devoted to Illamasqua as Little Monsters are to Gaga, I got my hands on three of my personal favorites in the collection: the Burst and Pivot Powder Eye Shadows and the Box Lipstick.

Below, you’ll find swatches of the Burst and Pivot shades. As you can see, the colors are exciting and bold, the type of shades we expect to find in the plumage of exotic birds or in the life forms lurking under the sea.  They’re electric!

Next, we have swatches of the Illamasqua Lipstick in Box,which has already made it into my Red Lipstick Hall of Fame (other inductees include NARS’ Jungle Red Lipstick, Make Up For Ever’s Rouge Intense Lipstick in Moulin Rouge,  Lipstick Queen’s Red Sinner Lipstick, Urban Decay’s Gash Lipstick, MAC’s Russian Red Lipstick and its new Ruffian Red shade, and Lancôme’s Rouge in Love in 170N) .  Those of you who know me well know that red lipstick is one of my signatures so,  for me to give any red lipstick a seal of approval, it’s got to be divine. This scarlet shade is beyond richly pigmented, and it’s got the perfect creamy texture (not thin enough to streak and smear and not thick enough to clump).  It lasts spectacularly long and keeps lips feeling comfortable and moist throughout your time wearing the shade.

Check it out:

Last, check out a few photos of me wearing the Illamasqua Lipstick in Box. Can you tell I feel just a bit naughtier when I wear it? Talk about unleashing my mischievous side!

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