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Win the New Laura Geller Fresh Brewed Beauty Baked Collection!

If you follow me on Twitter (@sickathanavg), then you might have spotted a few of the photos I shared during a Laura Geller press preview held last week in her makeup studio, located in New York City’s Upper East Side. During the event, a number of beauty editors and bloggers had the opportunity to meet Geller (a woman so funny and lovable, I was begging her to adopt me by the end of the evening) and preview some of her new and upcoming launches, including kits designed exclusively for QVC or Ulta. Among the offerings on display was the new Laura Geller Fresh Brewed Beauty Baked Collection, which debuted on QVC this past Monday and as the day’s TSV offer.  Currently available for $54.98 at QVC.com (regularly $60), the six-piece kit comes packaged in a printed, foil-lined, stand-up paper bag modeled after a pouch of gourmet ground espresso.  The coffee theme doesn’t end there — the label securing the bag’s folded top resembles a quality control seal, while the imagery printed on the bag includes a white ceramic cup and saucer propped atop a virtual carpet of scattered dark brown coffee beans, a frothy surface cappuccino inside the cup with the outline of a smiling mouth in a dark chocolate color situated at the center of the light brown foam. But, of course, it’s what’s inside this bag of beauty tricks that really matters. The best part of waking up, as it turns out, isn’t Folgers in your cup but rather, coffee-infused makeup on your face!

Inspired by Geller’s love of robust Italian coffee, the Fresh Brewed Beauty collection features six products (including a double-ended brush that can be used to apply color to eyes or cheeks), three of them completely new shades and formulations. The kit, then, includes two best-selling complexion offerings from the original Laura Geller Baked collection. First, there’s the Laura Geller Balance-N-Brighten Baked Color Correcting Foundation, infused with skin-smoothing and calming antioxidants like white tea and Centella asiatica extracts, which features a velvety soft consistency so that it goes on as a powder but feels deliciously moist and smooth. This baked foundation incorporates a mélange of neutral shades that, when applied to the visage, diminish the appearance of redness, sallowness, dark spots, and blemishes, offering considerable coverage but keeping the look understated and the finish natural and matte. The second oldie but goodie in the collection is the Laura Geller Baked Highlighter in French Vanilla, a golden ivory shade with a subtle sheen that can be used to emphasize cheekbones, to illuminate key areas of the face like the ridge of the nose and the jawline, and to make eyes appear larger by applying to the inner corners of eyes or tracing underneath arched brows.

Perhaps the two most exciting new products introduced in this kit pertain to the brand new Laura Geller Baked imPRESSions collection, which incorporates products that constitute a hybrid between the baked and pressed cosmetic categories. Each Baked imPRESSions blush and eye shadow was made by artisans in Italy during a 48-hour process during which mineralized pigments were micronized and sifted into a finely-milled powder, baked on terra cotta, infused with skin-firming ingredients like caffeine and Arabica extract, and then pressed onto compacts. The two Baked imPRESSions products in the Fresh Brewed Beauty Kit are: the Baked imPRESSions Blush in Mauve Mocha Latté, a rosy pink with wine undertones, packaged in a round compact, its surface embossed with an espresso bean pattern; and the Baked imPRESSions Eye Palette in Espresso Yourself, which features three vertical stripes of color in shades ranging from a French vanilla cream hue to a milk chocolate shade of brown and a deeper, richer, espresso-worthy brown. Packaged in a round compact, the three eye shadow shades in this palette are again embossed with an espresso bean pattern that transcends past the top layers so that, even as you sweep your brush over the palette’s surface, you won’t have to sacrifice that beautiful, alluring design. The colors can be swept onto lids wet or dry (Geller even recommended using the deep brown as a liner or brow color), and they feature a demure matte finish.

Last but not least, the collection includes the aforementioned Double Ended Face & Eye Applicator and the pink Color Drenched Lip Gloss in Café Au Lait, a vitamin E-enriched gloss that smells like caramel-flavored coffee.

To celebrate the launch of the Laura Geller Fresh Brewed Beauty collection, we’ve brewed up a new giveaway, offering one Sicka Than Average reader the chance to win the entire six-piece kit!

The giveaway kicks off today and ends on Wednesday, October 3rd at 11:59 p.m. EST. All contestants must be 18 or older and must reside within the continental United States.

Here’s how to enter the giveaway:

1. Follow @sickathanavg on Twitter (http://www.twitter.com/sickathanavg)

2. Follow @laurageller on Twitter (http://www.twitter.com/laurageller)

3. Like Sicka Than Average on Facebook (http://www.facebook.com/sickathanavg)

4. Tweet about the giveaway, making sure to @reply both @laurageller and @sickathanavg. Here’s a sample tweet:

“I just entered the @sickathanavg giveaway to win the @LauraGeller Fresh Brewed Beauty Kit: http://bit.ly/OqtdBJ Please RT!”

5. Each RT will count as an additional entry so, make sure to keep the retweets coming to increase your chances of winning!

6. Once you’ve completed the steps above, leave a comment below saying you’ve done so, and make sure to include your Twitter handle, Facebook username, and an e-mail at which you can be reached should you be selected as the winner.

The winner of the giveaway will be announced by October 6th at 11:59 p.m. EST on Twitter and our Facebook page, as well as in the comments section below.

Good luck!

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