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Nature Calling — Ted Baker London Debuts Eco-Friendly Natural Kingdom Collection







ted-baker-natural-kingdom-rikka-cardiganEarth Day may have been celebrated yesterday, but living an eco-friendly life isn’t limited to planting a tree on a single day or liking a Facebook post about all-natural cleansing products — it’s a long-term commitment that requires discipline. Fortunately, going green isn’t as difficult a proposition as it once was for fashionistas.  Eco-friendly clothes are no longer limited to baggy and drab sweaters and sheath dresses resembling shapeless burlap. Nowadays, designers are offering pieces so desirable, sophisticated, and chic that no one would even guess they were made from organic or recycled materials. Take, for instance, Ted Baker‘s brand new Natural Kingdom Collection, a capsule collection that incorporates limited-edition pieces made of recycled polyester and organic cotton and resembling a veritable garden thanks to the garments’ lush green and petal pink tones, along with the dainty floral pattern exclusive to this line.

Aesthetically, one of the standout pieces in the collection is the Ted Baker Aliah Floral Printed Dress ($275 at TedBaker-London.com), shown above at top, a sleeveless trapeze-style dress with a high banded neckline and delicate pleating. Made from recycled polyester, the Aliah dress features a kaleidoscopic print incorporating lush pink peonies and white daises for a Blair Waldorf-appropriate look.

For an office-ready look, there’s the Ted Baker Bigua Cowl Neck Dress ($298 at TedBaker-London.com), pictured second from top, a kelly green dress with a hip-hugging fit and a below-the-knee hemline, a slightly draped cowl neckline, capped sleeves, short slits on both sides, and a built-in belt to accentuate the waist. Made of recycled polyester and featuring an underlining for greater comfort, the dress puts a whole new spin on the phrase “going green.”

Similarly, the Ted Baker Miquaj Pleated Maxi Skirt ($275 at TedBaker-London.com), shown fifth from top, can be worn with strappy sandals, a cami or halter neck top, and a statement necklace for a flirtatious and romantic look or it can be paired with a cropped blazer and wedges to create an ensemble more suitable for the workplace. Made of recycled polyester and featuring a full under lining, the skirt boasts a waistband with a side zip fastening.

Other standout pieces include the Ted Baker Madii Floral Printed Tee ($75 at TedBaker-London.com), shown third below, a tailored tee with a slim crew neckline that sits right at the base of the neck, capped sleeves, and s slightly rounded hemline. Made from organic cotton, the cozy tee features a charismatic print that zooms in to examine the petals of a bouquet of pink peonies, capturing the darker pink shadows at the center of each blossom, the gradations of pink adding depth and dimension to the print.

The collection’s signature print, meanwhile, appears in the Ted Baker Aryanna Natural Kingdom Playsuit ($248 at TedBaker-London.com), pictured fourth above, a cheeky romper with short sleeves, an antique-feeling floral print that brings to life an English garden replete with pink peonies, lilies, posies, daisies, and sunflowers, with butterflies fluttering about between their branches. What makes the print unique is that it boasts a retro pale peach backdrop, with the various creatures and blooms in the garden illustrated in a mauve-ish brown color to resemble dated ink, some of the flower outlines filled with perky pink or orange for a pop of color and, similarly, a sprinkling of leaves and stems filled with green to make the print stand out. Made from recycled polyester, the playsuit features a bright pink trim along the rounded neckline, as well as thicker, ribbon-like bands along the sides of the waist.

This same print reappears in the Ted Baker Daelyn Floral Woven Top ($175 at TedBaker-London.com), a delicate piece with frill edging along the neckline and sleeves, as well as an elasticized waistband, and in the Ted Baker Rikka Printed Back Knit Cardigan ($198 at TedBaker-London.com), a lightweight sweater made from organic cotton and lined with the Natural Kingdom print, its front panel cut at a slight angle to modernize the classic silhouette via this asymmetrical touch. In addition to this angled row of recycled branded metallic buttons, the cardigan showcases the Natural Kingdom print along the top third of the back panel.

See how chic being environmentally conscious can be?

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