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Zac Posen and John Frieda Collaboration Hits Target Stores

For several seasons now, John Frieda stylists have been responsible for masterminding the hair looks seen on the runway at designer Zac Posen‘s shows during Mercedes-Benz Fashion Week in New York City. Before his Spring 2013 show, which included soft and pretty dresses that nodded to a Grace Kelly-esque interpretation of glamour, Posen relied on the John Frieda team to not only style model’s tresses, giving them soft, undulating waves, but also to intensify their hair color by using rich shades of the John Frieda Precision Foam Colour. Whether showing off golden honey, chestnut brown, mahogany, auburn, mahogany, or ash blonde tresses, each models’ hair color brought a youthful feel and a refreshing and dynamic burst of color that gave the mainly soft-spoken color palette of Posen’s design a bit more pop. Now, John Frieda and Zac Posen have joined forces once again — this time going  beyond backstage areas and exclusive runway show presentations and, instead, unveiling a collaboration that is accessible to all consumers.

Since the John Frieda Precision Foam Colour at-home hair dye kits played such a crucial role in getting models runway-ready during Posen’s Spring 2013 show, the collaboration uses these kits as a starting point, with Posen re-inventing some of the product boxes by adding four floral prints seen during his Spring 2013 presentation. Posen picked one John Frieda Precision Foam Colour shade from each color family —the 3VR Radiant Red Dark Cherry Brown for ravishing redheads; the 2N Luminous Natural Black for raven-haired gals;  the 7NBG Salon Blends Dark Caramel Blonde for blond bombshells; and the 4BG Brilliant Brunette Dark Chocolate Brown for glam brunettes — and adorned each box with one of the floral prints showcased during his Spring 2013 runway show, the blooms placed along the middle band of the box, right where the logo is located. The John Frieda Precision Foam Colour in 3VR Radiant Red Dark Cherry Brown, for instance, features vermilion red and navy blue blooms with mint green leaves and touches of yellow; while the John Frieda 4BG Brilliant Brunette Dark Chocolate Brown Precision Foam Colour box features a purple, violet, and indigo floral print. The print allotted for each box was deliberately selected by Posen to complement that hair color. This limited-edition collection of John Frieda Precision Foam Colour boxes is currently available at Target stores and Target.com, with each shade retailing for $12.99.

But that’s not all, folks! John Frieda is releasing its first line of hair accessories — all designed by Zac Posen and featuring perky floral prints similar to those seen in the Zac Posen Spring 2013 runway show. The limited edition John Frieda Runway Style Collection includes items like the John Frieda Runway Style Collection 12-Pack Bobby Pins ($6.99 at Target and Target.com), shown third above, which features twelve cushioned bobby pins painted white and printed with a watercolor-esque floral print in shades of magenta, hibiscus pink, dark indigo, light mint green, light olive green and yellow. The John Frieda Runway Style Collection Elastic Ties ($6.99 at Target stores and Target.com) features eight hair ties, each with a sturdy elastic wrapped around soft cotton. These elastics are again printed with a painterly floral print, this time in a poppy red and dark violet tone accentuated with mint green and yellow. Other offerings include the John Frieda Runway Style Collection Headband ($7.99 at Target stores), a broad headband wrapped in a cotton fabric printed with a floral print in blueberry, sky blue, deep teal, and punchy lilac tones.

With one trip to Target, then, you can score a limited-edition box of your favorite goof-proof, full-coverage, nuanced hair color which you can apply at home by following a series of simple steps (check out our review of theJohn Frieda Precision Foam Colour for details) — and, when finished, you can emerge with a new radiant, stunning hair color and then accessorize your mane with bobby pins, hair elastics, and headbands that bear light-hearted, pretty, ladylike floral prints.

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