All Together Now! Embark on a Psychedelic Journey with the Vans x The Beatles Yellow Submarine Collaboration
We don’t have to venture to Pepperland or face off against the Blue Meanies, but we can still embark on The Beatles’ “yellow submarine” — at least when it comes to our footwear. This March, Vans is unveiling its first-ever footwear capsule collection with The Beatles, focusing on shoes featuring artwork inspired by the band’s 1968 film Yellow Submarine and its accompanying soundtrack album.
The shoes in the collection all feature graphics and colors inspired by the iconic movie poster and the film’s groundbreaking innovative style — particularly the limited animation style, the cut-out animation made of colorized black-and-white photographs, and the overall Pop Art-influenced aesthetic, which many say was influenced by Peter Max.
The collection includes a single pair of high-top sneakers, the Vans Sk8-Hi Reissue shoes, which feature psychedelic portraits of each of the four Beatles members — dressed up as members of their alter ego group, Sgt. Pepper’s Lonely Hearts Band, on each of pair’s four quarters, so that one shoe might have an illustration of Ringo Starr along the instep and of Paul McCartney on the outstep and the matching shoe might feature John Lennon and George Harrison in its own two quarter panels. Each quarter panel has a yellow backdrop, which shows the rest of the group members along the background, so that the focus remains on the portrait of the one specific Beatles member. Pops of navy blue along the tongue, toe box, and ankle collar, paired with yellow laces, create the color combination most closely associated with Yellow Submarine‘s film poster.
The collection’s rendering of the Vans Classic Slip-On, meanwhile, features pale lilac canvas uppers with a whimsical underwater scene that carries on from the left shoe to the right one, creating one continuing montage and, in doing so, also eliciting a sense of movement, as if the fish depicted were literally swimming from one slip-on to the next. The finned creatures clearly belong to the realm of fantasy, their bodies boasting mind-bending patterns like lilac-and-blue checkers; diagonal stripes in lime green, royal blue, and white; and geometric patterns with lines and ovals against black backdrops. Their tails and fins are equally flamboyant, with vibrant stripes or abstract floral patterns. This scene is a nod to the movie’s Sea of Monsters though, clearly, no panic button is necessary to navigate these particular waters!
The Vans Era shoe features a scenic garden print with the band standing therein, presumably a nod to the end of the film when Pepperland is restored to its glory, its flowers blooming once again, and the barren land becoming lush and green, and a celebratory party kicks off, with everyone singing “It’s All Too Much.” The Authentic shoe in the collection, meanwhile, features the simplest design, with an all-over print that reads “All You Need Is Love,” with the letters in the phrase printed in alternating shades of kelly green, apple red, sunshine yellow, and so forth.
All four shoes in the collection feature yellow footbeds with the Yellow Submarine’s iconic logo — bubble letters and all — and woven labels on the lace-up styles that also feature this imagery, plus they come in custom collector’s boxes made exclusively for this collaborative effort.
The Vans x The Beatles Yellow Submarine collection’s Classic Slip-On, Era and Authentic shoe styles will retail for $65, while the Sk8-Hi Reissue will be priced at $75. The capsule collection launches on March 1st, so mark your calendars and visit Vans.com on the day of release!
Full speed ahead, Mr Boatswain! Full speed ahead!