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Critical Pinking — Support Breast Cancer Awareness Month With These Beauty And Fashion Buys

Though the statistics are still harrowing, the incidence of breast cancer awareness has declined dramatically in the United States since the year 2000 — perhaps as a result of the growing number of campaigns aimed at educating women about the need for constant vigilance and routine breast self-exams. This October, do your part to finance the organizations dedicated to researching the disease,  finding a cure, creating supportive communities for women fighting breast cancer, providing affordable care for those diagnosed with the illness,  offering screening tests to women in need, and educating the public about the importance of early detection, How can you do so? Simple: just purchase one of the fashion or beauty picks listed here!

During Breast Cancer Awareness month, a portion of the proceeds from the sale of these goodies will benefit organizations like Susan G. Komen, the Breast Cancer Research Foundation, and the Keep A Breast Foundation. Don’t be a boob — save a boob!



Essie “Pinking About You” 2014 BCA Mini Cube, $17. Available at Blush.com

Every October, Essie releases a limited-edition nail lacquer set meant to raise breast cancer awareness. This year, it unveiled the “Pinking About You” collection, available in a mini cube with four 0.16 fl. oz nail polishes. The Essie 2014 Breast Cancer Awareness Mini Cube includes the following lacquers: Pink Happy, a creamy and bright honeysuckle pink; Pinking About You, a top coat with a clear base and peachy, seashell pink sequins; I Pink I Can, a creamy, pastel cotton candy hue; and Grow Stronger Base Coat, a fortifying and ridge-filling primer coat.


Neff  Pink Ribbon Daily Beanie, $20. Available at NeffHeadwear.com

A slouchy knit beanie is an essential component of any skater girl-inspired ensemble. If you need a cozy hat to get you through the coming winter months, pick up this heather gray Neff beanie, which features a removable pin embellished with the pink ribbon that’s synonymous with the breast cancer awareness cause. Every beanie purchase will be accompanied with a pink rubber bracelet emblazoned with the words “I Love Boobies.” Twenty percent of every sale will be donated to Keep A Breast, a youth-based non-profit organization focused on education and early prevention.


Paul Mitchell Pink Out Loud! Pro Tools Express Ion Smooth+ Straightener, $104.99 at professional salons only.

In honor of Breast Cancer Awareness Month, Paul Mitchell joined forces with Bright Pink, a national non-profit organization devoted to encouraging young women to be proactive about their health via a strategy based on prevention and early detection. As part of this campaign, Paul Mitchell unveiled a whole new range of hair styling tools that includes flat irons, blow driers, and paddle brushes — all featuring white backdrops adorned with a cheeky pink lipstick print and featuring bold pink accents. The “Pink Out Loud!” Pro Tools Express Ion Smooth + straightener, for instance, features pink ceramic plates and wires in addition to the aforementioned lipstick print. This handy tool makes straightening strands a breeze since it heats up to 410 degrees in only 60 seconds and its 1.25″ wide ceramic plates cover quite a bit of surface area with each single pass.



JustFab Lissa Platform Pump, $39.95. Available at JustFab.com

Strut your stuff in this ultra feminine platform pump, featuring faux suede uppers in a honeysuckle pink hue, a stiletto heel, and a T-strap construction replete with a dainty ankle strap and a vertical center strap with miniature bow embellishments. All the proceeds from the sale of the JustFab Lissa pump will benefit Susan G. Komen.



Smashbox BCA Be Legendary Lip Gloss in Promise, $20. Available at Smashbox.com

Be aggressive about eradicating breast cancer by investing in a limited-edition shade of Smashbox’s non-sticky, hydrating, boldly pigmented Be Legendary Lip Gloss. The Promise shade, a light pink with a glassy shine, was created exclusively for the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign and will be in stores only through the end of October. For each lipgloss bought, Smashbox will donate $5 to the Breast Cancer Research Foundation.



HOLST + LEE for LOFT Necklace, $69.50, and Earrings, $39.50. Available at LOFT.com

Known for creating mixed media necklaces featuring thread-wrapped, braided rope, and bead-embellished sections, indie jewelry brand HOLST + LEE partnered with LOFT to create an exciting two-piece jewelry collection available exclusively at LOFT stores and online at LOFT.com. The collaboration would be headline-making of its own accord, but it feels extra special because of its philanthropic roots. See, through November 15th, LOFT will donate 70% of the purchase price of both the necklace and earrings to the Breast Cancer Research Foundation. The stunning necklace features a red fabric cord strand positioned immediately beneath a gold-toned snake chain strand and an eye-catching bib with pyramid-shaped gray stone accents, gold-toned pony beads, and more. The earrings, meanwhile, feature milky gray stones and translucent, smoky topaz-colored crystals in square shapes and faceted sides arranged to resemble pyramid formations as well as in octagonal shapes. Stacked together, these elements create a dynamic totem pole-worthy effect with a slightly tribal touch.


Members Only Classic Iconic Bomber Jacket in Powder Pink, $78. Available at MembersOnlyOriginal.com

This month, 10% of the proceeds from the sale of this cotton candy pink Members Only jacket will be donated to Susan G. Komen for the Cure. Made of a cotton-poly blend, this lightweight bomber jacket features a strappy, belt-like accent along the neck, a stitched label below the chest pocket, cuffed sleeves,and a front zipper.


Saint Vintage Pink Petite Fleur Bracelet, $125. Available at SaintVintage.com

A two-time cancer survivor, Paige Jansen-Nichols has spent the last seven years creating wearable art via her eco-friendly jewelry line Saint Vintage, while also ensuring her company has deep philanthropic roots, focusing primarily on cancer research. Throughout the month of October, 50% of the proceeds from the sale of every pink jewelry item within the Saint Vintage line will be funneled to Stand Up 2 Cancer . That means you can pick up a nostalgic, sparkly, and utterly romantic piece, like the Pink Petite Fleur Bracelet shown here, and feel great about every penny spent.




John Frieda Frizz Ease Smooth Start Shampoo and Conditioner, $6.99 each, and John Frieda Moisture Barrier Firm Hold Hairspray, $6.99. Available at drugstores.

Fight breast cancer — and frizzy strands — by scooping up the limited-edition, pink ribbon-emblazoned bottles of these popular John Frieda Frizz Ease product. Throughout October, the John Frieda Frizz Ease Smooth Start Shampoo, John Frieda Frizz Ease Smooth Start Conditioner, and John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray come in tubes or bottles adorned with the iconic Susan G. Komen pink ribbon and featuring matching pink caps. These re-packaged goodies are a visual manifestation of Kao USA Inc.’s commitment to ending breast cancer, but the company’s allegiance to the cause goes beyond empty gestures — in fact, it has vowed to donate $250,000 to the organization regardless of product sales.



White House/Black Market 2014 Give Hope Butterfly Watch, $78. Available at WhiteHouseBlackMarket.com

Improve your punctuality while helping women affected by breast cancer with the purchase of this timepiece, featuring a rose gold-toned chain-link bracelet with plastic chips, a white dial with rose gold-plated numerals and markers, a stunning butterfly along the center of the face with the word “Hope” placed above it, and pavé-set crystals adorning the rose gold-plated dial. For every watch sold, $55 will be donated to Living Beyond Breast Cancer, which connects women within supportive networks in hopes of creating a sense of solidarity among those bravely battling breast cancer.

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