They love us! They really love us! Since our launch in 2009, we’ve amassed quite a few fans. Here are some of the amazing press we’ve gotten, as well as some praise from industry insiders!
THE BUZZ
Check out what these fashion and beauty heavy-hitters have said about Sicka Than Average:
“When you read Sicka Than Average, you know you’re getting the unadulterated real deal. Since my days of working with Founder Celia San Miguel at In Style, she said it like it was — and that core truth bleeds into her words with every review, every article, every suggestion. She’s like the smartest, hippest girl friend you run to for advice, the latest and more. Trust me when I say we all need a little more sassiness and Sicka Than Average in our lives!” — Amy E. Goodman, Author of Wear This, Toss That!
“Sicka Than Average is my first stop in the blogosphere for all things smart, edgy and hip. Celia San Miguel is brave, confident and discerning in her content. A review by Celia is a coup for any brand. It is a supreme compliment to be considered Sicka Than Average!” — Bethany Karlyn, Makeup Artist & Creator of PRTTY PEAUSHUN Skin Tight Body Lotion
“Celia San Miguel is a brilliant writer who I admired greatly even before realizing she was the creator of Sicka than Average. Celia’s eye for style, her knowledge of popular culture, and her overall sense of cool make her blog one of the web’s best destinations for fashion and beauty. I absolutely love reading Sicka Than Average, I always feel that much cooler after I do!” ± Patrice Yursik, Founder of Afrobella.com
“What I love about Sicka Than Average is that it empowers the individualistic sense of style. It features the pulse of what is “now” with heart.” — Susan Suh, Jewelry Designer
“Celia was one of the first bloggers to cover LARUICCI in 2009. It’s always such an honor to be mentioned by her and Sicka Than Average because the writing is vivid and expressive. She’s always first to the party and first to share it with the masses. Keep driving the traffic our way!” — Lauren Ruicci, Owner and Designer of LARUICCI
“I’m so grateful for Celia San Miguel’s love affair with fashion. She delivers a fresh perspective into the world of fashion. I love Sickathanaverage.com.” — Seville Michelle Anastos, Jewelry Designer
“I always check SickaThanAverage.com for fresh snippets of good fashion sense, the latest fun beauty tips and, of course, my handbag and accessory fix! Sicka Than Average is my go-to for street and runway style!” — Monica Prestia, Founder of StefaniBags.com
“Over the years, I’ve watched Celia build SickaThanAverage.com to the phenomenon it’s become. When I launched my jewelry line, Celia was one of the first to honor me with coverage on her site, and my business has continued to thrive thanks to her support! It’s amazing to watch her grow while giving new designers a chance to shine!” — Michal Yakar, Jewelry Designer
PRINT & ONLINE COVERAGE, TV APPEARANCES, AND MORE
Celia San Miguel joins the team of style experts at Flechada.com
In May 2012, Celia San Miguel announced a partnership between Sicka Than Average and Flechada.com, a leading online retailer for Latin American fashion, jewelry, and accessories. Every week, Celia will create exclusive content for Flechada.com’s shoppers, newsletter scubscribers and 15,ooo+ Facebook fans, with her pieces focusing on everything from featured brands to seasonal trends and musings about Latinos in fashion. To read her blog at Flechada, visit Flechada.com/blogs/celia-san-miguel
“Tu Pantene” Webisode
Celia San Miguel of Sicka Than Average Stars in Pantene’s “Tu Pantene” Webisode:
In the Fall of 2011, Celia San Miguel was one of three Latina bloggers in New York City chosen to model for Pantene’s “Tu Pantene” webisode series, in which celebrity stylist Carlos Vera showcased various looks and explained how to recreate them using Pantene products. These were then uploaded onto Pantene’s Facebook page and its YouTube channel. Check out one of the webisodes above!
Real Beauty – August 2011
Sicka Than Average featured in Real Beauty’s August 2011 “33 Money-Saving Tips From Beauty Bloggers” Piece:
Published in August 2011, Real Beauty’s piece features money-saving insights from some of the most respected and popular beauty bloggers, including Sicka Than Average founder Celia San Miguel. To read the entire piece, visit RealBeauty.com.
Fashion Blogger Forecast
Sicka Than Average Featured in Time Warner Center’s “Fashion Blogger Forecast” in April 2011:
Sicka Than Average was one of four New York-based fashion blogs selected to participate in Time Warner Center’s “Fashion Blogger Forecast” campaign, during which we were each given the opportunity to style an ensemble for a specific event using only pieces acquire at the Shops at Columbus Circle. My mission: to put together a sexy outfit for a girls’ night out at Stone Rose Lounge. I chronicled the entire experience on Sicka Than Average, including my day of shopping at TWC and, of course, the finished look created. These posts were also featured on TheShopsAtColumbusCircle.com and the video footage of my shopping excursion was played on the giant TV screens along the itnerior of The Shops At Columbus Circle facility, as well as streamed online.
QVC Correspondent
Chosen As A Red Carpet Beauty Correspondent For QVC in February 2011:
Each of the correspondents blogged about beauty rituals to look one’s best during formal, red carpet-like events. Our respective posts were then featured on QVC’s Facebook page for fans to read. We also hosted giveaways of QVC prize totes on our respective sites as part of this cross-promotional initiative.
You can view the original post introducing the beauty correspondents to QVC fans on QVC’s Facebook page.
Acceso Total
Celia San Miguel On Telemundo’s “Acceso Total”:
Celia San Miguel discussed the benefits of shapewear from Latin American brand Leonisa on Telemundo’s “Acceso Total” segment. Check out the video above!
Beauty School’s Top 36 Beauty Blogs List
We’re Featured In Guide To Beauty School’s Top 36 Beauty Blogs List:
It’s a great list and we’re honored to be in such wonderful company.
Click here to check out the full list.
June 2010 Piece On ProductPasha.com
Beauty blog Product Pasha sat down with STA founder Sicka Than Average to discuss beauty blogging, the key to finding your voice in the blogosphere, and more. Click here to read the interview!
Sicka Than Average featured in LATINA March 2009 issue
In its “Cultura” section, LATINA named SickaThanAverage.com a “must” for web surfers, suggesting they rely on founder Celia San Miguel to be their “personal shopper” by browsing through her carefully curated product selections on the blog. Click here for a closer look at the piece in LATINA
PANEL APPEARANCES
Celia San Miguel Chosen To Be A Panelist at the 2009 Repechage International Spa Congress For Salon & Spa Professionals:
In August 2009, I was included in the panel of experts at the Repechage International Spa Congress, speaking on a panel about public relations, marketing, and creating online content in the digital era. My presentation focused on how to build an audience using social media, how to create authentic user engagement, and how to embrace online media as opposed to limiting one’s outreach to traditional print publications.
STA On CoolInYourCode.com
Our first bit of press was a piece on Cool In Your Code — pretty impressive, right? Want to read the whole story? Click here!
