Forget barhopping: style mavens don't do a drunken crawl from pub to pub! They strut, sashay and vogue from one boutique and shopping mecca to the next — especially on Fashion's Night Out, when leading fashion and beauty retailers extend their operating hours and offer discounts, raffles, giveaways, and tons of fun activities for the general public.
The evening not only adds to the excitement surrounding New York Fashion Week, but it also helps to boost the economy by promoting retail and expressing gratitude to loyal consumers and brand enthusiasts.
As you'll see from this small sampling of events, the festivities taking place in New York are so exciting, you'll find yourself dashing from one location to the next, hoping to take advantage of it all. For a full list of events taking place in New York City (as well as other fashion capitals in India, France, Spain, Japan, Taiwan, Germany, Russia, Brazil, Italy, Greece, the UK and China), visit FashionsNightOut.com Get ready for a full-on shop crawl!
THE PLAZA BEAUTY BY WARREN-TRICOMI
Rather than simply serving complimentary cocktails and appetizers, the celebrated beauty boutique is really getting into the spirit of Fashion Week, offering consumers intimate access to the makeup artists and hair stylists who have mastered using the products stocked at The Plaza Beauty. Makeup artists from Smashbox and Becca will be on hand for consultations and touch-ups, as well as tutorials on how to achieve the hottest makeup looks for fall. Representatives from Sjal and Comfort Zone will provide facials, treatments and hand massages (because you have to look rested and revitalized before hitting the tents!). And finally, Joel Warren and Edward Tricomi (the founders of Warren-Tricomi) will demonstrate some of the prevailing fall hair styles. Visitors will also receive samples from brands like MLab, Sponge Skincare, Revitalash, Lisa Hoffman Skincare, Tocca, Kai, and Santa Maria Novella, plus they'll have the chance to win a Day of Beauty at the Warren-Tricomi Salon at the Plaza and a custom-made hair piece from Lucia Hair Designs.
From 6-11 p.m. at the Grand Concourse Level of The Plaza (1 West 58th Street, between 5th and 6th Ave.)
STUART WEITZMAN
Want to play ping-pong with shoe designer Stuart Weitzman? Then drop by his boutique at the Shops at Columbus Circle from 6-7 p.m or swing by the Madison Avenue location (625 Madison Avenue) from 8 p.m. until closing time and greet the shoe czar, then challenge him to a Balls of Fury-esque battle.
The first 25 shoppers will also receive a free gift when they purchase Stuart Weitzman's new Leopard Rain Boots (pictured above).
For more information, visit StuartWeitzman.com
BLOOMINGDALE'S
You could practically spend all of Fashion's Night Out inside Bloomingdale's (at 59th Street)— literally. Many brands and designers have joined forced with the retailer to create special events and promotions for consumers. Among them, pop icon Gwen Stefani, the owner and designer of LAMB and Harajuku Lovers, will be making an appearance at 7 p.m. at the Balcony, off the store's Main Floor. The first 30 people to spend over $150 worth of LAMB ready-to-wear shoes and apparel or Harajuku Lovers fragrances will have the chance to actually meet Stefani and have her autograph one of their purchases.
ROCK & REPUBLIC

If you're not in the New York area, that doesn't mean you can't partake in some of the Fashion's Night Out festivities. From 6-11 p.m. on Thursday, Sept. 10th, you can visit the Rock & Republic signature boutique in Los Angeles (103 S. Robertson Blvd.) and enjoy a complimentary makeover (with Rock & Republic cosmetics) and get your hands on the above-pictured, limited-edition, Fashion's Night Out Leggings, which feature gunmetal stud details along the sides for an edgy, fashion-forward look.
COLE HAAN
Spokesperson Maria Sharapova isn't the only tennis enthusiast at Cole Haan. The brand is celebrating Fashion's Night Out at its Madison Avenue store (677 Madison Avenue) cwith a US Open Viewing Party. From 6 to 11 p.m., guests will enjoy treats from Dylan's Candy Bar (and enjoy other tennis-themed goodies) as they watch the Men's Quarter Final matches taking place at the Arthur Ashe Stadium and shop Cole Haan's new collection.
DSW
From 6 to 11 p.m., stop by the DSW store in NYC's Union Square location and enter a raffle to win a year's worth of shoes. The winner will receive one pair of shoes every month for an entire year. And the giveaways don't stop there — every half hour throughout the course of the evening, one lucky customer will receive a free pair of shoes.
BERGDORF GOODMAN
Not to be outdone, Bergdorf Goodman (5th Avenue at 58th Street) boasts a packed itinerary of activities for shoppers on Fashion's Night Out. At 5:30 p.m., Zac Posen will be hand-painting one-of-a-kind dresses modeled by Anna Cleveland inside the Fifth Avenue windows (talk about a treat for window shoppers!). At 6 p.m., inside the BG Restaurant on the 7th floor, Top Chef host Padma Lakshmi will judge a cook-off between Cynthia Rowley, Edward Bess, Gilles Mendel, Lela Rose, Naeem Khan and Peter Som. Also at 6 p.m., Alexander Wang will be unveiling a collection of T-shirts benefiting the National September 11 Memorial and Museum at the World Trade Center. An exhibit featuring photographs from the book Extreme Beauty in Vogue will follow at 7 p.m., with numerous other activities planned throughout the evening.
HAYDEN-HARNETT
Do you live in the Brooklyn area? Want to stay closer to home and still enjoy some fashionable fun? Then stop by the Hayden-Harnett shop (211 Franklin Street in Greenpoint). Customers will enjoy 20% off every item in the store, plus an additional 10% off if they donate an item of new or gently used clothing. Plus, for an interesting twist, Hayden-Harnett is encouraging shoppers to individualize their HH goodies with some tattoo-esque art. Customers who bring their very own Hayden-Harnett handbags, wallets, or cuffs to the event can have these pieces "inked" by traveling tattoo company Inflicting Ink for $75-$100 a piece. And all handbags, wallets, ir cuffs purchases at the event can be inked free of charge!
BENEFIT COSMETICS
Visit Sephora Times Square (at Broadway and 43rd Street) on Thursday evening for insider beauty tips from Benefit Cosmetics' Global Trend Artists Annie Ford Danielson and Maggie Ford Danielson and receive a free backstage beauty tote and samples of some of Benefit's best-selling products, as well as the chance to enter the evening's raffles and possibly win some seriously "beneficial" prizes!
To reserve your spot, call 212.944.6789
SAMANTHA THAVASA
The Samantha Thavasa boutique on Madison Avenue (956 Madison Avenue) will remain open until 9 p.m. on Thursday, Sept. 10th, to show its support for Fashion's Night Out, plus customers will receive 20% off all purchases. But here's the best part: Tinsley Mortimer, who designs a capsule collection for the brand, will be on site to greet customers and will pose alongside any consumers interested in being photographed holding one of her new designs for Fall/Winter. At the end of the evening, Mortimer will select the best photograph; the winner will receive a special gift and a framed copy of the picture.
KIEHL'S
In addition to celebrating Fashion's Night Out, Kiehl's is feting the 40th anniversary of its Lip Balm #1 (which only grows more popular as time passes!). From 7-10 p.m. on September 10th, customers can attend the Kiehl's Karnival (taking place at the Kiehl's flagship store at 109 Third Avenue and 13th Street), hosted by Entourage star Emmanuelle Chriqui. Swing by for some complimentary cocktails and hord d'oeuvres, to sing karaoke for a free tube of the #1 Lip Balm, and to enter a raffle to win Kiehl's products and shopping sprees. And no carnival (or "karnival") would be complete without some musical treats, so stay tuned for some surprise celebrity performances!
ANYA HINDMARCH
Have you dreamed of a modeling career? Then have your very own America's Next Top Model moment at Anya Hindmarch's Soho store (115 Greene Street) this Thursday! All you have to do is choose a handbag from Anya's Autumn Winter 2009 collection, pose wit it and have your photo taken by one of the shutterbugs on hand. Anya herself will assay all the entries and select a winner — the best "model" will win the bag with which she posed! Do you need any more incentive than that?!
C.O. BIGELOW
As you work your way through NYC on Thursday evening, make sure to stop by C.O. Bigelow Pharmacy (411 Avenue of the Americas) and nab a free Mentha Lip Shine. These best-selling glosses will be handed out to customers throughout the night.
MAC COSMETICS
Stop by the MAC Cosmetics store in Soho (113 Spring Street) from 7 to 9 p.m. and meet Pop/Rock/Soul singer and budding style icon Janelle Monáe as she gives out signed copies of her debut album, Metropolis, and speaks about her fashion and beauty influences.